Apple Quietly Ends Free iTunes 'Single of the Week' Promotion After 11 Years - MacRumors
Skip to Content

Apple Quietly Ends Free iTunes 'Single of the Week' Promotion After 11 Years

Apple has seemingly ended its weekly iTunes "Single of the Week" promotion that gave out a free music single download each week on the iTunes storefront. As noted by Business Insider, a member of the Apple discussion forums claims an Apple support employee informed him the company decided to drop the weekly promotion.

Screenshot (109)

I contacted iTunes Support and they told me the decision was made to drop the free Single of the Week. Seems they don't want people browsing the Store anymore. I told them that the free single each week got me to the Store and I usually bought a few songs. Now, there's less reason to go. They've stopped the free single in other countries too.

The "Single of the Week" promotion began in 2004, and in a similar vein to Apple's "App of the Week" promotion on the App Store, it gave out free singles every week from artists and bands of varying genres and popularity. Though forum user Bob Foss' confirmation of the promotion's end remains unverified, Apple also recently decided to end its annual "12 Days of Christmas" iTunes Store giveaway.

Volunteers in our forums have tracked the free iTunes Store content in several countries for a number of years, but the 2015 music thread remains empty as evidence of Apple's apparent decision to cancel the promotions.

Related Forum: Mac Apps

Popular Stories

Apple TV Thumb 3

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 6 U.S. States

Thursday July 9, 2026 7:29 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. To set up the feature, open the Wallet app on the iPhone and tap on the plus sign in the top-right corner. Next, tap on Driver's License and ID Cards,...

Top Rated Comments

ELMI0001 Avatar
150 months ago
Apple is so damn greedy. It would be nice if they appreciated their customers.

Non-hardware examples;

No 12 days of Christmas. Not a huge deal but no real explanation behind it.

iTunes prices are ridiculous. Yes, they do sales occasionally. But I don't need all the Harry Potter movies for $55. I would like to see some older movies for less than $14.99 occasionally. Perhaps a price more competitive with Blu-Rays or Amazon.

$3.99 and $4.99 to rent a movie? For 24 hours? C'mon. That's ridiculous when there is a Redbox in every McDonalds in the US.

I really wanted to own a copy of The Prestige. I figured iTunes was an easy choice. Until the movie was $17.99. It's $9.99 on Blu-Ray.

I understand there is no need to push product since these files are not taking up any real estate but a sale or competitive prices would be nice.

We're all in the ecosystem, just throw us a bone with some incentives and real sales.

This is coming on the heals of an unfortunate incident last night in which I was unable to stream Capt America on my Apple TV (a movie I purchased on iTunes), but the Netflix app on my Apple TV worked fine. I just remember when it felt like Apple cared about their few customers instead of ripping off all of their customers.

/end rant
Score: 50 Votes (Like | Disagree)
150 months ago
They are probably sick of having to be insulted for giving out some little things for free.
Score: 37 Votes (Like | Disagree)
MartinAppleGuy Avatar
150 months ago
With no "12 days of Christmas" and now this, they must be saving up to be making the 12" Macbook Air real affordable ;)
Score: 23 Votes (Like | Disagree)
al256 Avatar
150 months ago
Tim must still be upset about the whole U2 Songs of Innocence pushback...
Score: 22 Votes (Like | Disagree)
Crosscreek Avatar
150 months ago
Well hey.....times are tough.
Score: 16 Votes (Like | Disagree)
150 months ago
I used to download the free songs, but after a while realized that I almost never liked the songs, rated them as 1 star and lost them in my library. It's been a year or so since I even thought of the free song. I wonder if this is also true for many other users rendering the freebie no longer essential. I also wonder how Apple was compensating the artist and if there is some issue in the contracts. My final wonder of this morning is how the streaming has affected the need for a free song as a way to discover new music/artists.

I wonder a lot.
Score: 15 Votes (Like | Disagree)