T-Mobile Looks to Shake Up Cellular Industry Again With 'Un-carrier 8.0' Announcement Tuesday

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T-Mobile today announced that it will be broadcasting a "fireside chat" with CEO John Legere and Yahoo Tech's David Pogue tomorrow. During the live webcast, Legere will announce the terms of "Un-carrier 8.0" and answer questions about the latest chapter in the company's ongoing Un-carrier initiative to differentiate itself from the other major U.S. providers.

t-mobile-uncarrier-8
Details on the changes T-Mobile plans to introduce have not yet been revealed, but the carrier teased the announcement was "so big we had to keep it under wraps."

In the past, the company's initiatives have produced market-wide changes in the cellular industry, including contract-free service plans and generous bonuses for switching carriers. The most recent Un-carrier announcement back in September focused on Wi-Fi calling and texting as well as a partnership with Gogo in-flight wireless.

The Un-carrier 8.0 webcast will begin on Tuesday, December 16 at 10:30 AM Eastern / 7:30 AM Pacific. It will be broadcast from newsroom.t-mobile.com with a link to the stream available starting Tuesday morning.

Top Rated Comments

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74 months ago
John Legere is ****ing awesome. Seriously- the guy gets it. As cellular coverage inevitably improves, and infrastructure investment is paid off, the industry is going to hit a wall where people don't really care about much higher speeds. He is prepared for that by coming in with plans that shake the industry. And just like Apple made the iPhone a success by breaking the old industry tactics of handset makers at the time with things like wifi data use and no-carrier-branding, T-Mobile will be positioned to take a market lead.

It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.

And regardless, the network is catching up. I don't think anyone is going to care about "5G" or "6G" or "27G", they just care that their phone works where it reasonably should and their bill is cheap.
Score: 24 Votes (Like | Disagree)
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74 months ago
The cable industry needs a John Legere. End of story.
Score: 23 Votes (Like | Disagree)
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74 months ago
Pricing isn't everything. To me coverage is more important, especially if your cell phone is the only phone you have. T-Mobile's coverage just doesn't stack up against AT&T.
Score: 9 Votes (Like | Disagree)
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74 months ago
Free cellular?!
Score: 6 Votes (Like | Disagree)
Avatar
74 months ago

John Legere is ****ing awesome. Seriously- the guy gets it. As cellular coverage inevitably improves, and infrastructure investment is paid off, the industry is going to hit a wall where people don't really care about much higher speeds. He is prepared for that by coming in with plans that shake the industry. And just like Apple made the iPhone a success by breaking the old industry tactics of handset makers at the time with things like wifi data use and no-carrier-branding, T-Mobile will be positioned to take a market lead.

It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.

And regardless, the network is catching up. I don't think anyone is going to care about "5G" or "6G" or "27G", they just care that their phone works where it reasonably should and their bill is cheap.


In theory I could agree with you, but it's hardly about rain forests and ski runs. I'm of the understanding that T-Maybe gets good coverage in Florida where it's flat, but it's not worth a free phone, data, bonuses, or any other tricks Legere has up his sleeves in Tennessee.

We're talking about cellphones here, and for people who go to more than one place during the week, it is about who has the best network. Otherwise you holding an iPod touch.
Score: 4 Votes (Like | Disagree)
Avatar
74 months ago


It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.


T-Mobile still has a ways to go before they are "good enough." They need more low-frequency spectrum. I'm getting EDGE in downtown Chicago right now on my iPad, while both AT&T and Verizon get LTE.
Score: 4 Votes (Like | Disagree)

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