After years of speculation, Apple may be preparing to open its first retail store in Belgium in the city of Brussels, reports Belgian blog Apple Nieuws Vlaanderen. Apple yesterday posted six job listings for vacant positions in the upcoming Brussels location.

vacatures-apple-store
Details on the store and its location were not provided in the listing, but the store is believed to be planned on the Guldenvlieslaan in a new complex which is currently under construction. The building is expected to be completed in 2015, with Apple as a possible launch retailer. Future Belgian Apple stores are expected for Ghent and Antwerp following the Brussels opening.

Apple is continuing to expand its retail operations under the leadership of Angela Ahrendts, opening stores both domestically and internationally. The company opened its first stores in Turkey earlier this year and has also been hiring for stores in the United Arab Emirates

Top Rated Comments

mr.bee Avatar
144 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Score: 3 Votes (Like | Disagree)
Glassed Silver Avatar
144 months ago
Surely a plot to infiltrate the core of the EU. :cool:

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)
GuyCalledPete Avatar
144 months ago
Sorry to hear about your trouble with that particular Premium Reseller.
I was talking about Easy-M being the competitor premium reseller and I always had there excellent service, fast repairs, affordable prices and great discounts.
I'm talking about their stores in Leuven/Louvain, haven't had experience with their other stores.
I wasn't talking about that one reseller - in fact their location switched a while back to Easy-M and I still had issues there. I'm discussing my general experience with resellers in Belgium in general.

An actual Apple Store will be more than welcome!

-- Pete.
Score: 1 Votes (Like | Disagree)
GuyCalledPete Avatar
144 months ago
Finally! I'm not fan of the current franchises in Belgium. Service depends on the mood and knowledge of the personnel and it varies greatly.

I have had two bad experiences with these franchises. I shop online or drive to Amsterdam or Paris for now
Yup - I shop online or wait until I travel to the UK myself...it'll be good to finally have an actual Apple Store in Brussels, and I have zero sympathies for the franchises who have caused me more than enough issues in the past (exceptionally long warranty repair time (https://forums.macrumors.com/showthread.php?t=594646), very high charges to diagnose an issue with a laptop that was then too expensive to justify repairing, flat out lying about not accepting pre-orders on an iPhone, and when I turned up on the day to buy one, they stated they had all been sold in pre-order, as well as small stuff like staff spending time chatting amongst themselves or to friends when there are customers waiting, etc).

-- Pete.
Score: 1 Votes (Like | Disagree)
mikeyteh Avatar
144 months ago
An Apple Store in Belgium, you say? In the city of Brussels? I guess you could say it is... Sprouting up! YEAHHHHHHHHHHHHHHH
Score: 1 Votes (Like | Disagree)
weckart Avatar
144 months ago
That same situation did not save myriad other competitors in other countries. Apple stores will get all the new products first. Resellers will have to wait.
Good luck with that loyalty scheme.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....