FTC Sues AT&T Over 'Misleading' Unlimited Data Throttling Practices [Updated]

The Federal Trade Commission (FTC) of the United States today filed a federal court complaint against AT&T, accusing the carrier of misleading its smartphone customers by charging them for unlimited data while reducing their data speeds by up to 90 percent.

According to the FTC, AT&T did not adequately explain to customers with unlimited data plans that they would be throttled if they reached a certain amount of data during a billing cycle. AT&T also did not inform customers of the throttling when they renewed their unlimited contracts.

attlogo375wide.jpg

"AT&T promised its customers 'unlimited' data, and in many instances, it has failed to deliver on that promise," said FTC Chairwoman Edith Ramirez. "The issue here is simple: 'unlimited' means unlimited."

AT&T ceased offering unlimited data plans to customers several years ago, but has allowed Grandfathered customers to retain those plans. AT&T implemented throttling shortly after eliminating its unlimited data plans, initially restricting throttling to only its highest usage customers but later capping data for everyone on an unlimited plan. Currently, customers on unlimited plans are able to use 5GB of LTE data or 3GB of 3G data, after which AT&T throttles their data speeds.

The FTC alleges that AT&T throttled customers who had used as little as 2GB of data beginning in 2011, and that the throttling is severe, "resulting in speed reductions of 80 to 90 percent for affected users." AT&T is said to have throttled 3.5 million customers more than 25 million times, violating the FTC Act in the process.

Update 11:15 AM PT: AT&T has given a statement to MacRumors in response to the FTC's "baffling" complaint, stating that the allegations are "baseless" and that it has been "completely transparent" with customers.

"The FTC's allegations are baseless and have nothing to do with the substance of our network management program. It's baffling as to why the FTC would choose to take this action against a company that, like all major wireless providers, manages its network resources to provide the best possible service to all customers, and does it in a way that is fully transparent and consistent with the law and our contracts.

"We have been completely transparent with customers since the very beginning. We informed all unlimited data-plan customers via bill notices and a national press release that resulted in nearly 2,000 news stories, well before the program was implemented. In addition, this program has affected only about 3% of our customers, and before any customer is affected, they are also notified by text message."

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Awe Dropping Apple Event Feature

Apple Event Logo Hints at Two iPhone 17 Pro Features

Wednesday August 27, 2025 6:36 am PDT by
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
crossbody strap

iPhone 17's 'Crossbody Strap' Accessory to Feature Magnetic Design

Thursday August 28, 2025 7:49 am PDT by
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu." Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...

Top Rated Comments

nepalisherpa Avatar
142 months ago
Good going! AT&T deserved this! I couldn't be happier today.

AT&T = Always Tricky & Treacherous
Score: 30 Votes (Like | Disagree)
JayLenochiniMac Avatar
142 months ago
Be careful what you ask for. They'll just stop offering unlimited to grandfathered customers the next time they upgrade.
Score: 26 Votes (Like | Disagree)
cmChimera Avatar
142 months ago
This has made my day. Thank you!
Score: 23 Votes (Like | Disagree)
drober30 Avatar
142 months ago
Cant wait for my $3.00 dollar check four years from now!
Score: 19 Votes (Like | Disagree)
penajmz Avatar
142 months ago
If they removed the unlimited plan for me I would switch carriers SO quick.
Score: 18 Votes (Like | Disagree)
CBJammin103 Avatar
142 months ago
Could someone explain why AT&T grandfathers some plans? Are they legally obligated to do so? What is preventing them from simply forcing anyone who upgrades a phone to use one of the new data plans?

I, for one, would probably switch carriers if they booted me off of the unlimited plan. My guess is that they feel many others would do the same.
Score: 15 Votes (Like | Disagree)