Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Notifies Service Provider Network of Upcoming Support for Beats Products
This move to support Beats music hardware is a necessary part of Apple's broader integration of Beats' products and services into the Cupertino company following the recent merger of the two companies. Apple is stocking its online and retail stores with Beats products and also is expected to overhaul and rebrand the Beats streaming music service early next year.
Apple acquired Beats Electronics and the Beats streaming music service earlier this year in a deal worth roughly $3 billion. As part of this merger, Apple gained a popular line of headphones and music accessories, a streaming music service, and the combined talent and music industry connections of Jimmy Iovine and Dr. Dre.