Beats Pill Mascots and Siri Join Forces in New 'Apple and Beats' Video - MacRumors
Skip to Content

Beats Pill Mascots and Siri Join Forces in New 'Apple and Beats' Video

by

Beats Electronics today posted a new video to its Twitter account, celebrating Apple's acquisition of the company alongside Beats Music. The short video (via 9to5Mac) features Beats Pill mascots Tina and Mikey excited about the acquisition, with Siri informing the two that Dr. Dre would be having a party to celebrate.


When the two ask Siri for directions to the party, Siri informs them that the party is by invitation only. When pressed further, Siri responds "Sorry, I didn't get that", poking fun at virtual assistant's typical response when it doesn't work properly.

Earlier today Apple updated its website with a new page celebrating the Beats acquisition, titled "Welcome to the family".

Update 8/2 12:00 PM PT: The Beats Electronics tweet featuring the video has been deleted from Twitter.

Top Rated Comments

impulse462 Avatar
impulse462
157 months ago
Awful commercial.
Score: 34 Votes (Like | Disagree)
SchneiderMan Avatar
SchneiderMan
157 months ago
A new low.
Score: 24 Votes (Like | Disagree)
0
0000757
157 months ago
1) Apple didn't make this
2) It's not an ad
3) First it was iOS 7, then the dropping of the 17 inch, then it was the 5C, now it's this video. What's going to be the next "APPLE IS DYING STEVE WOULD HAVE NEVER ALLOWED THIS!!!1!1!1!1!1!!!########" topic?

Y'all are so rediculous. This isn't even that bad of an ad. Apple has made way worse. I'm talking way way way worse. Y'all making this tiny video out to be like someone bombed the Apple HQ. It was funny to see the overreactors at first but now its just really annoying.
Score: 21 Votes (Like | Disagree)
PowerBook-G5 Avatar
PowerBook-G5
157 months ago
Oh God what the hell is this? This commercial is terrible and so un-Apple and it shows that we need Steve back...too bad he couldn't have been cloned so that we'd have another one.

Steve would never have allowed this
Score: 21 Votes (Like | Disagree)
spyguy10709 Avatar
spyguy10709
157 months ago
Oh God what the hell is this? This commercial is terrible and so un-Apple and it shows that we need Steve back...too bad he couldn't have been cloned so that we'd have another one.

Steve would never have allowed this

I never agree with these types of comments.

This time I do.

Literally, Apple. What the actual F?
Score: 20 Votes (Like | Disagree)
M
mistafro
157 months ago
HATERS SHUT UP!!, you don't see the true message! Apple is basically saying "Beats Pill dudes" you are getting the axe! You ain't invited! pure genius! Wake up haters and see this! Apple ain't buying beats for what they have out now, it's for where they will take it! Read the PR and it's all about the future, Apple will take beats to a whole new level, and to be more precise... will take music to a whole new level!
Score: 13 Votes (Like | Disagree)
Read All Comments

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Read Full Article
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Read Full Article
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Read Full Article • 31 comments