Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease.
The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.
According to Instagram and Twitter photos, Tim Cook had a bucket of ice water dumped on him at Apple's Cupertino campus this afternoon during the company's bi-weekly beer bash while Vanilla Ice's Ice Ice Baby played in the background. Cook was first challenged yesterday by Apple marketing chief Phil Schiller, who completed the challenge himself.
Schiller, who dumped a bucket of ice water over his own head at a beach in Half Moon Bay, also challenged actor Chris O'Donnell and his wife Kim. Cook has gone on to challenge Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.
Phil Schiller takes the challenge
Many notable celebrities and tech industry leaders have completed the ice bucket challenge in recent weeks, including Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella. As of August 12, the challenge has raised more than $4 million in donations.
Update: Apple has posted a full video of Cook and Franti taking the challenge.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
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Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 6:07 am PST by Joe Rossignol
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
Totally dude. All those smiles, laughs etc are proof that no one "experienced" the event. Glorified photographers. Probably a stunt to sell more iphones eh? :rolleyes:
Here is a tip - stop being a downer. Be happy. Dont be doom n gloom.
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Do I also get world wide attention if i dump a bucket of ice over my head? Jeez, this thing is silly!
First world problems *facepalm*
*thinking about the thousands of women, childrens and men that have to die unnecessarely and nobody gives a damn and no celebrity performs some crazy stunt for them*
Good night!
Sigh. See my tip above. According to you, ALS is not worthy of attention. Guess these people suffer necessarily based on your outlook. Raising awareness for one disease does not mean others dont matter. But you probably know that and instead prefer to troll.
