Apple Launches 'iTunes Pass' at Japanese Stores, Enabling Customers to Refill iTunes Credit With Passbook [Updated]
Apple today debuted its new iTunes Pass service in its Japanese retail stores, allowing customers to purchase iTunes Store credit directly without the need for physical gift cards, reports 9to5Mac.
To use the service, customers add a new iTunes Pass inside of the existing Passbook application found in iOS, and then locate a Specialist inside an Apple Retail Store. Once the iTunes Pass is presented to the Specialist, the customer can say how much money they want added, which is then instantly transferred to an iTunes account.
It is not known when the new service will be rolled out to Apple Retail Stores worldwide, however it is likely that the company is testing the program in Japan ahead of a larger rollout. In 2012, Apple enabled users to store Apple Store gift cards in Passbook, and also allowed users to email Passbook enabled gift card to friends through the app.
Earlier this year, it was also reported that Apple was working on its own mobile payments service, which could be similar to iTunes Pass. According to that report, the company's mobile payment solution would be integrated directly into iOS, allowing people to use their devices to purchase physical goods on the web and in physical retail stores.
Update 1:52 AM: As spotted by iGeneration, the bottom of Apple's Japanese iTunes Gifts page (Google Translate) says that iTunes Pass is not available in Brazil, China, and Turkey. This may indicate that the service may be set up to launch worldwide shortly.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
