Demand for the next generation iPhone remains strong in the months before its expected fall debut, claims a report from RBC Capital Markets analysts. According to a 4,000 person survey conducted by RBC, half of consumers who plan to upgrade their phone in the next three months intend to buy an iPhone and a quarter of those would be willing to pay $100 more for their iPhone to have a 5.5-inch screen over the other rumored size of 4.7 inches.
Customers know about and are interested in the next iPhone, with 74 percent of survey respondents stating they are aware of Apple's possible fall iPhone launch and fifty percent claiming they are interested in buying an iPhone for their next phone. Primarily, customers are looking for performance improvements and a large screen in their next iPhone handset.
While ~49% of smartphone purchasers are inclined to buy the next Apple product, we learned that the main driving factor for sales surround performance improvements (battery life 33%, processor 18%, camera 12%). In our view, these results are positive for AAPL, as we would not be surprised to see improvements to both battery life and processing speed with the iPhone 6. Finally, beyond performance improvements, we also learned that screen size could materially impact sales, as 23% of participants surveyed are inclined to purchase a larger screen iPhone.
These customers not only want a larger phone, they also are willing to pay for it, with more than one quarter of respondents willing to pay a $100 premium to buy a 5.5-inch iPhone for $299 instead of the current $199 for the 16GB iPhone 5s and presumably the 4.7-inch iPhone 6. This echoes an earlier report from Raymond James analyst Tavis McCourt, who also says consumers are showing an increasing willingness to pay a $100 price premium for a larger device.
Analysts expect the next iPhone to cause iPhone sales to surge as consumers upgrade to the large-screened handset. This demand could translate into a 15 to 20 percent jump in unit sales, year over year, claims RBC. Besides the iPhone 6, Apple also is expected to unveil the iWatch and refresh its iPad lineup later this year in what Eddy Cue says is "the best product pipeline that I've seen in my 25 years at Apple."
Saturday August 16, 2025 6:45 am PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept
This is likely Apple's long-rumored "homeOS" operating system.
In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
Thursday August 14, 2025 4:13 am PDT by Tim Hardwick
Apple made a major slip Wednesday when it accidentally included hardware identifiers in software code linking to numerous unannounced products.
The leaked information provided MacRumors with concrete evidence of Apple's hardware development across multiple product categories. Here's everything that was confirmed through the code discoveries:
New HomePod mini with updated chip – New...
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month.
The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
Thursday August 14, 2025 3:40 am PDT by Tim Hardwick
An alleged iPhone 17 Pro production leak may provide a first look at the device's milled all-aluminum chassis, which this year includes the camera bump – in contrast to last year's iPhone 16 Pro model that features a glass camera module attached to an all-glass back panel.
Originally shared by leaker Majin Bu, the image below could be of a moulding, but it still lines up with rumors that...
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes.
In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...
Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more.
Here is what was uncovered in the file, according to MacRumors contributor ...
Wednesday August 13, 2025 5:29 pm PDT by Juli Clover
Rumors suggest that Apple is working on an updated version of the Apple TV that's slated for launch later this year. Information about the upcoming device that was found in Apple code indicates that it will be equipped with the A17 Pro chip.
There have been multiple rumors about a new Apple TV coming in 2025 with a new A-series processor, but it hasn't been clear which chip Apple would use...
Wednesday August 13, 2025 4:40 am PDT by Tim Hardwick
Despite being over two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. Rumors suggest AirPods Pro 3 could arrive as soon as September 2025 alongside the iPhone 17 lineup, giving prospective AirPods...
I think a lot of iPhone fans will finally discover what many other Android/WP users have long known:
1) Larger screens rock for everything. Email, games, browsing, video playback, reading, typing... etc. The list can go on and on. The benefits are great.
2) Using larger screen devices with one hand is not impossible, and in fact, quite manageable. You'll learn to adjust. Those that used to claim it's impossible will eat their words when they learn just how quickly they'll adjust.
3) Larger devices can still fit in pockets. Of course, the larger you go, the harder it'll be, but again, people will adjust.
4) There is no "perfect size" -- choice will be great. I do hope Apple continues offering a 4" option, though, for those who want to stay there. And ideally, a next-generation 4" option (not just the previous generation's 5S or anything). If not, people will just have to adopt to the trends if they want the latest.
Am I the only person who does NOT want a bigger screen? Sheesh.
No, you are one of the very few. And I salute your ability to have a mind of you own, well done, and good on you for not doing what most others are doing now.
Not that long ago, any mention of larger screen was met with waves and waves of people on these forums saying no way. Don't need it, don't want it, Apple won't make it.
Now, in recent days, it's almost full of people saying YAY, I want BIG screen, take my money, can't wait.
It's utterly amazing, how, yet again, Apple fans totally 180 degree change their mind from hating and not wanting something to shouting, I want it, I want it.
I respect you for having a brain that has independent thought. Well done to you.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
