After showing off the main features for iOS 8 at its Worldwide Developers Conference today, Apple announced improvements for the App Store starting with iOS 8, including app bundles, integrated beta testing, improved search and more.

f1401733601
In order to improve discoverability, the App Store will soon add an "Explore" tab, allowing users to explore through categories and sub-categories easily. Search has also been improved, with the ability to see the top trending searches in the App Store and related searches.

Developers will also be able to bundle together apps, allowing users to buy multiple apps for a single discounted price. Also available to developers are previews, which allows developers to include short videos to tell users what their apps are all about.

app_bundles
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their apps from right within the service. The service is free for developers, and stems from Apple's acquisition of Burstly, which offered its own TestFlight beta management service, back in February.

Apple also announced that there are now 1.2 million apps in the App Store and nearly 300 million visitors to the App Store per week who are downloading apps. The App Store has also reached another significant milestone, passing 75 billion apps been downloaded since its 2008 debut.

Top Rated Comments

Mad Mac Maniac Avatar
150 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.
Score: 3 Votes (Like | Disagree)
CrazyForApple Avatar
150 months ago
I like the new scrolling method, vertical is way better
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
150 months ago
Why do you assume that developers would not be able to decide whether their apps can be demoed?

I'm not. They have that option in the Windows Phone marketplace too.
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
150 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.

Demos don't always work. Imagine making a demo for Threes, which has the same gameplay every time. You can't time limit it because sometimes it takes 30 minutes to play one round of it. Limiting it to one round will just let people play the demo over and over again. And if you limit it to just one or two rounds, it might mean that a user only gets 30 seconds to try it, which is pointless because you can't decide whether you like an app after 30 seconds.

The Windows Phone marketplace lets you check out demos, but it has lead to most reviews being about how people LIKE the game, but they aren't going to pay the money to continue playing them.

Too many people would just download them, just to check them out, and that's it.
Score: 1 Votes (Like | Disagree)
Parasprite Avatar
150 months ago
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their app from right within the service. The service is free for developers. Apple acquired iOS beta testing program TestFlight in February.

This will be great in particular for OS X (when/if it is implemented—I'm not sure if it will be) where developers need to release betas outside of the App Store using workarounds (particularly with paid apps) and they don't always play nicely.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...