tolmaskyCountless details on the development of the original iPhone have been shared by various Apple employees in several different publications, but a new story on the creation of the phone's first web browser has surfaced courtesy of Francisco Tolmasky, an early iPhone engineer who interviewed with The New York Times.

Tolmasky joined Apple when he was just 20 years old, working under Steve Jobs to create a mobile web browser for the original iPhone. Jobs regularly gave him feedback on his project, often sending Tolmasky back to the drawing board because his creation wasn't "magical" enough.

"Steve was really adamant, where he said, 'This needs to be like magic. Go back, this isn't magical enough!'" Mr. Tolmasky said about his experience developing the mobile Safari app. "I remember being very frustrated. This was, like, an impossible task."

Countless hours of work resulted in Safari for iPhone, which used WebKit to load web pages on a small screen and allowed users to interact with sites via pinches, swipes, and taps.

As with other accounts of the iPhone's creation, Tolmasky details the intense security behind the project, explaining how the software team was split into sections focusing on web and apps. "Each one of these things is basically one person," explained Tolmasky, speaking of the original iPhone apps.

In one anecdote, Tolmasky divulges the origin of the iPhone's keyboard, which reportedly came about during a week-long hackathon where Jobs instructed the software team to work only on keyboard prototypes. The engineer who won the hackathon was assigned to the keyboard permanently.

According to Tolmasky, Apple's original iPhone Maps app was a last minute addition to the device, as Jobs decided the app should be added just a few weeks before the smartphone was first introduced at the Macworld Expo in January of 2007. It only took his teammate, Chris Blumenberg, a week to have a workable prototype.

"Within a week he had something that was working, and in two weeks he had something to show at Macworld that we were showing," Mr. Tolmasky said. "That was the kind of effect Steve could have on you: This is important, this needs to happen, and you do it."


Tolmasky left Apple shortly after the original iPhone was released as the company no longer felt like a startup, and now he works as a mobile game designer. His most recent creation, Bonsai Slice [Direct Link], was released today. Tolmasky's full interview and additional details on his game can be found in the original NYT piece.

Top Rated Comments

FakeWozniak Avatar
151 months ago
Very smart, share a little bit about early Apple development process, quote Steve Jobs, and advertise your new product in the process. This guy just made a million bucks from the NYT story.
Score: 11 Votes (Like | Disagree)
Arndroid Avatar
151 months ago
People may not remember how amazing the original iPhone browser was compared to aha existed. It truly was magical. As one of the few crazies who waited in long lines to have the original iPhone day one, the web browser was perhaps the most amazing part of the device.

Being able to render full web pages on a device so small was revolutionary. All previous attempts at mobile web browsing were an affront to god and nature.

People take the experience for granted now but it truly was amazing back then.
Score: 5 Votes (Like | Disagree)
groovyd Avatar
151 months ago
Very smart, share a little bit about early Apple development process, quote Steve Jobs, and advertise your new product in the process. This guy just made a million bucks from the NYT story.

chump change for the guy who wrote the first iphone safari... he deserves it all.
Score: 4 Votes (Like | Disagree)
jyen Avatar
151 months ago

3) Offer some LSD and see if they can't stir up a little creativity within their own ranks (joking)

Steve would've allowed this. :cool:
Score: 4 Votes (Like | Disagree)
cyberdogl2 Avatar
151 months ago
sorry to blindly quote, but this is hilarious

Mr. Jobs was notorious for throwing his weight around however he could. One person on the iPhone design team was also named Steve, which caused some confusion in meetings. Mr. Jobs sought to change this.

“At some point Steve Jobs got really frustrated with this and said ‘Guess what, you’re Margaret from now on,’” Mr. Tolmasky said. From there on, members of the team would always address the designer Steve as Margaret.

steve jobs so boss. sucks for Margaret
Score: 3 Votes (Like | Disagree)
MiesVanDerRobot Avatar
151 months ago
Although the comment about Apple no longer felt like a 'Start-Up' is slightly weird to say the least....not sure what he was smoking!

"No longer felt like a startup"?

That's a pretty immature way to look at things, but alright.

Consider things from his perspective: during the development of the iPhone he was working on a tiny team and had complete ownership of an entire app. That is thoroughly start-up like.

In the original NYT article that is not even a direct quote from him, but the reporter's interpretation of what he said. Given that the article also indirectly reports him giving a "rare window into the company’s start-up-like product development," the "no longer felt like a start-up" paraphrase makes perfect sense in context:

"Mr. Tolmasky said he left Apple in late 2007 because by then, the iPhone had become such a success that the team had to grow and priorities changed. It no longer felt like a start-up, so he left to start his own."

Clearly, he's someone who likes to own a project, not share it with a team of 10 or 20. He prefers broad-stroke inventing to focused work in a narrower niche. That kind of self-knowledge as a developer is the exact opposite of immature and weird. It's mature and wonderful and all too rare.

I am sure he is ten times as happy and productive doing what he does now as he would have been as one cog in the machine at Apple. And there are plenty of developers who prefer to have highly-focused expertise and responsibilities. I am sure one of them is being far more effective in his old job than he would have been.

The whole workforce wins when people are smart enough to put themselves in situations that play to their strengths.
Score: 3 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...