Sprint on Friday announced a new credit incentive to encourage customers to switch to the carrier, offering new Sprint Framily subscribers up to $650 in trade-in and early termination fee credits.
"At Sprint, we believe in 'Happy Connecting' through the value of a Sprint Framily Plan," said Jeff Hallock, Sprint chief marketing officer. "We are seeing great momentum with the Sprint Framily plan, and we want to make it as easy as possible for customers to join our Framily."
When customers sign up for a Sprint Framily Plan, which has prices as low as $25 per line with 7 to 10 lines, they can get a $350 Visa prepaid card to cover early termination fees and a device credit of up to $300, for a total of $650.
Customers are required to bring their existing phone numbers to the carrier and choose a new phone when they subscribe, giving up their existing phones for credit. Customers will also need to submit a claim to receive reimbursement for early termination fees, providing Sprint with a bill showing the exact termination fees for each line.
Sprint's $650 offering emulates T-Mobile's January UnCarrier 4.0 initiative, which also gives customers up to $650 to switch to T-Mobile. Unlike T-Mobile's promotion, Sprint's offering is temporary and will end on May 8.