Apple TV users in the United Kingdom gained a new channel today with the addition of Now TV's "Sky Sports", notes Pocket-lint. The channel allows users to purchase £9.99 day passes providing access to six different Sky Sports channels.

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If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it's great for those who don't want a regular contract and really only want to watch a Formula One race or cricket test match, for example.

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Apple has been making regular updates to its Apple TV content offerings over the last six months, and just last week added support for ABC, Bloomberg, Crackle, and KORTV in the United States, with several of the channels available in other countries as well.

(Thanks for the photos, Henry!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)

Top Rated Comments

playalistic Avatar
110 months ago
Where the heck is iPlayer, give us something useful dangit!
Score: 12 Votes (Like | Disagree)
murdoc158 Avatar
110 months ago
Bring this to the US so I can finally stop pirating F1 races. I'd gladly pay $10/race versus $120/month for cable. Heck, just bring Sky Sports F1 to the US and get rid of NBCSN.
Score: 5 Votes (Like | Disagree)
JaySoul Avatar
110 months ago
This is massive news.

The price is hefty, though.

I'd rather pay £3-5 to be able to just watch the football for a few hours. That's the price of a pint.
Score: 3 Votes (Like | Disagree)
Madmic23 Avatar
110 months ago
Is there really someone out there who would pay that much to watch darts?

I'm sure there's something good on the other 5 channels.
Score: 3 Votes (Like | Disagree)
Marbles1 Avatar
110 months ago

I basically only want to watch Liverpool matches and some of the other big ones (Man City v Arsenal for example). I used to have Sky Sports on my iPhone, actually.

I don't want 6 channels or 24 hours of other filler. But I appreciate that there are rights to consider.

I think, in a bid to extract ever more money out of people, Premiership football and sports rights as a whole will go the way of NFL in the USA.

With NFL 'Rewind' (and Gamepass outside of the USA) It's possible to buy a package to 'Follow your team', and get all the games involving one team. You can also pay more to view other games.

I forsee packages available for all the teams regularly in the top half of the english premiership; with certain big games as ppv only if they're not in 'your' package.

Similar packages could be offered for other sports. I watch a fair bit of rugby but casually 'support' Harlequins. If things became pricy, I'd probably opt to just watch their games, so I'd follow them through their journey over a season.

as for F1 - expect the British GP to be free to view; with other races part of a package.

The days of 'channels' for multiple sports are nearly over. 'Sky Sports F1' is the start of this.
Score: 1 Votes (Like | Disagree)
entropyfl Avatar
110 months ago
I like all the apps but being in the UK doesn't allow me to use the American apps etc.

I've used the you tube tutorial for changing DNS and using the american netflix which is great but the DNS setting doesn't trick the ABC and other apps into thinking I'm in America for some reason?

is there another way to use the american apps? unfortunately you can't set up a VPN on the apple tv.
Score: 1 Votes (Like | Disagree)

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