Now TV's 'Sky Sports' Channel Comes to Apple TV in UK

Apple TV users in the United Kingdom gained a new channel today with the addition of Now TV's "Sky Sports", notes Pocket-lint. The channel allows users to purchase £9.99 day passes providing access to six different Sky Sports channels.

sky_sports_apple_tv_1

If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it's great for those who don't want a regular contract and really only want to watch a Formula One race or cricket test match, for example.

sky_sports_apple_tv_2
Apple has been making regular updates to its Apple TV content offerings over the last six months, and just last week added support for ABC, Bloomberg, Crackle, and KORTV in the United States, with several of the channels available in other countries as well.

(Thanks for the photos, Henry!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

playalistic Avatar
136 months ago
Where the heck is iPlayer, give us something useful dangit!
Score: 12 Votes (Like | Disagree)
murdoc158 Avatar
136 months ago
Bring this to the US so I can finally stop pirating F1 races. I'd gladly pay $10/race versus $120/month for cable. Heck, just bring Sky Sports F1 to the US and get rid of NBCSN.
Score: 5 Votes (Like | Disagree)
JaySoul Avatar
136 months ago
This is massive news.

The price is hefty, though.

I'd rather pay £3-5 to be able to just watch the football for a few hours. That's the price of a pint.
Score: 3 Votes (Like | Disagree)
Madmic23 Avatar
136 months ago
Is there really someone out there who would pay that much to watch darts?

I'm sure there's something good on the other 5 channels.
Score: 3 Votes (Like | Disagree)
Marbles1 Avatar
136 months ago

I basically only want to watch Liverpool matches and some of the other big ones (Man City v Arsenal for example). I used to have Sky Sports on my iPhone, actually.

I don't want 6 channels or 24 hours of other filler. But I appreciate that there are rights to consider.

I think, in a bid to extract ever more money out of people, Premiership football and sports rights as a whole will go the way of NFL in the USA.

With NFL 'Rewind' (and Gamepass outside of the USA) It's possible to buy a package to 'Follow your team', and get all the games involving one team. You can also pay more to view other games.

I forsee packages available for all the teams regularly in the top half of the english premiership; with certain big games as ppv only if they're not in 'your' package.

Similar packages could be offered for other sports. I watch a fair bit of rugby but casually 'support' Harlequins. If things became pricy, I'd probably opt to just watch their games, so I'd follow them through their journey over a season.

as for F1 - expect the British GP to be free to view; with other races part of a package.

The days of 'channels' for multiple sports are nearly over. 'Sky Sports F1' is the start of this.
Score: 1 Votes (Like | Disagree)
JamesMay82 Avatar
136 months ago
I like all the apps but being in the UK doesn't allow me to use the American apps etc.

I've used the you tube tutorial for changing DNS and using the american netflix which is great but the DNS setting doesn't trick the ABC and other apps into thinking I'm in America for some reason?

is there another way to use the american apps? unfortunately you can't set up a VPN on the apple tv.
Score: 1 Votes (Like | Disagree)