Now TV's 'Sky Sports' Channel Comes to Apple TV in UK

Apple TV users in the United Kingdom gained a new channel today with the addition of Now TV's "Sky Sports", notes Pocket-lint. The channel allows users to purchase £9.99 day passes providing access to six different Sky Sports channels.

sky_sports_apple_tv_1

If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it's great for those who don't want a regular contract and really only want to watch a Formula One race or cricket test match, for example.

sky_sports_apple_tv_2
Apple has been making regular updates to its Apple TV content offerings over the last six months, and just last week added support for ABC, Bloomberg, Crackle, and KORTV in the United States, with several of the channels available in other countries as well.

(Thanks for the photos, Henry!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

playalistic Avatar
156 months ago
Where the heck is iPlayer, give us something useful dangit!
Score: 12 Votes (Like | Disagree)
murdoc158 Avatar
156 months ago
Bring this to the US so I can finally stop pirating F1 races. I'd gladly pay $10/race versus $120/month for cable. Heck, just bring Sky Sports F1 to the US and get rid of NBCSN.
Score: 5 Votes (Like | Disagree)
JaySoul Avatar
156 months ago
This is massive news.

The price is hefty, though.

I'd rather pay £3-5 to be able to just watch the football for a few hours. That's the price of a pint.
Score: 3 Votes (Like | Disagree)
Madmic23 Avatar
156 months ago
Is there really someone out there who would pay that much to watch darts?

I'm sure there's something good on the other 5 channels.
Score: 3 Votes (Like | Disagree)
Marbles1 Avatar
156 months ago

I basically only want to watch Liverpool matches and some of the other big ones (Man City v Arsenal for example). I used to have Sky Sports on my iPhone, actually.

I don't want 6 channels or 24 hours of other filler. But I appreciate that there are rights to consider.

I think, in a bid to extract ever more money out of people, Premiership football and sports rights as a whole will go the way of NFL in the USA.

With NFL 'Rewind' (and Gamepass outside of the USA) It's possible to buy a package to 'Follow your team', and get all the games involving one team. You can also pay more to view other games.

I forsee packages available for all the teams regularly in the top half of the english premiership; with certain big games as ppv only if they're not in 'your' package.

Similar packages could be offered for other sports. I watch a fair bit of rugby but casually 'support' Harlequins. If things became pricy, I'd probably opt to just watch their games, so I'd follow them through their journey over a season.

as for F1 - expect the British GP to be free to view; with other races part of a package.

The days of 'channels' for multiple sports are nearly over. 'Sky Sports F1' is the start of this.
Score: 1 Votes (Like | Disagree)
JamesMay82 Avatar
156 months ago
I like all the apps but being in the UK doesn't allow me to use the American apps etc.

I've used the you tube tutorial for changing DNS and using the american netflix which is great but the DNS setting doesn't trick the ABC and other apps into thinking I'm in America for some reason?

is there another way to use the american apps? unfortunately you can't set up a VPN on the apple tv.
Score: 1 Votes (Like | Disagree)