amazonwebservicesAmazon has added a new service to its Amazon Web Services division that should make it easier for developers to integrate push notifications into their apps, particularly when developing for multiple platforms.

SNS Mobile Push allows developers to send notifications to iOS, Android and Kindle Fire devices for $1 per million notifications sent, without developing a complicated push notification backend and with Amazon's backing as apps scale to millions of users.

Supporting push notifications at large scale has been incredibly complicated for mobile app developers. Each popular mobile platform maintains a different free relay service that delivers notifications through persistent connections to devices running the platforms they own. This means that to support millions of users on multiple mobile platforms, developers must integrate with each of these platform-specific relay services, which introduces operational complexity and cost. In addition, the nature of mobile app distribution is such that successful apps can become popular almost overnight, exacerbating these challenges for customers.

“Many customers tell us they build and maintain their own mobile push services, even though they find this approach expensive, complex and error-prone,” said Raju Gulabani, Vice President of Database Services, AWS. “Amazon SNS with Mobile Push takes these concerns off the table with one simple cross-platform API, a flat low price and a free tier that means many customers won’t pay anything until their applications achieve scale.”

Smaller developers can integrate the service as well, with Amazon allowing developers to send one million notifications per month for free.

To learn more about Amazon SNS Mobile Push, visit: http://aws.amazon.com/sns.

Top Rated Comments

bbeagle Avatar
104 months ago
Sending the notifications may be free, but one still has to pay for the servers that send the notifications. This service provides that infrastructure for you.

Oh, you're right. Most companies have servers, but for the small developers who don't have servers, Amazon is providing the SERVERS to send the notifications. That's something that might help small developers.
Score: 2 Votes (Like | Disagree)
dejo Avatar
104 months ago
Plus, using Google, Apple and Kindle notifications are all free.

Sending the notifications may be free, but one still has to pay for the servers that send the notifications. This service provides that infrastructure for you.
Score: 2 Votes (Like | Disagree)
firewood Avatar
104 months ago
Maybe I don't get it, but if the US has 254M people, would it cost me $254 to spam everyone?

Only if you could get everyone to download your app.
Score: 1 Votes (Like | Disagree)
ddelapp Avatar
104 months ago
Windows Azure Notification Hubs

Windows Azure just announced a similar feature yesterday that provides cross platform notifications for Windows Store (WNS), Windows Phone (MPNS), iOS (APNS), and Android (GCM). All good stuff!
Score: 1 Votes (Like | Disagree)
nevir Avatar
104 months ago
I don't see how this is a big deal. There are only 3 places to send notifications now. When there are hundreds, it would be a big deal. But if there were hundreds, there would also be hundreds of versions of a developer's software to create.

Plus, using Google, Apple and Kindle notifications are all free. This has a nominal fee, but would still create another bill to pay for a corporation. And trying to get that paperwork through for a new recurring fee would be a nightmare, that most developers would skip it and go the free route.

I'm a developer, and I don't get the need for this. I guess the good parts would be (a) only one interface to learn, not three. (b) Amazon is trying to create a notification 'standard'
There's a lot of complexity in handling push notifications well. For example, I'd be willing to bet that most iOS devs don't bother checking the APNS feedback queue for bad tokens/etc.

The benefit is that you don't have to write and maintain that code. It should be worth it even if you're only supporting a single platform.
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple Leak Feature

Apple Demands Leaker Reveals Sources Under Threat of Being Reported to Police

Wednesday July 28, 2021 6:53 am PDT by
Apple has sent a cease and desist letter to a leaker based in China as part of its continuing attempts to curtail leaks of unreleased products, according to Vice. A Chinese citizen who shared images of stolen Apple prototypes on social media was sent a warning letter from Fangda Partners, Apple's law firm in China, on June 18, 2021. An extract from the letter read:You have disclosed without ...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
iOS 15 General Feature Purple

Everything New in iOS 15 Beta 4: Safari Tweaks, MagSafe Battery Pack Support, Notification Updates and More

Tuesday July 27, 2021 11:47 am PDT by
Apple today released the fourth betas of iOS 15 and iPadOS 15, introducing additional refinements to the new features that are coming in the software updates. In these betas, Apple has introduced changes for Safari, Notifications, Focus mode, and more. Safari Updates Apple is continuing to refine the design of Safari on the iPhone, and in iOS 15, there are tweaks to improve usability. ...
new m1 chip

Tim Cook on Apple Deciding to Manufacture Components: 'We Ask Ourselves If We Can Do Something Better'

Tuesday July 27, 2021 3:04 pm PDT by
During today's earnings call for the third fiscal quarter of 2021 (second calendar quarter), Apple CEO Tim Cook was asked how Apple decides what components to purchase and what components to develop, and Cook said that Apple asks if it can be done better. We ask ourselves if we can do something better. If we can deliver a better product. If we can buy something in the market and it's great...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...