Apple Announces iTunes Radio, Ad-Supported, Free for iTunes Match Subscribers

itunes radio

Apple announced iTunes Radio today, a new internet radio service that is built into the Music app in iOS 7. The new feature offers music discovery through featured and genre stations provided by Apple or through the creation of new stations based on a specific artist or song.

iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.

iTunes Radio keeps track of all of the songs listened to for easy access later for purchasing or repeat listening. iTunes Radio will also be available on Mac and PC through iTunes and Apple TV.

iTunes Radio will be available in the fall for free with ads while iTunes Match subscribers get an ad-free experience. The service will be available starting in the US only at first.

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

ck2875 Avatar
165 months ago
I'm happy it's ad-free with iTunes Match.
Score: 13 Votes (Like | Disagree)
max53389 Avatar
165 months ago
I probably will use this more than pandora or spotify radio since its integrated into the music app. Just what I think.
Score: 11 Votes (Like | Disagree)
Plutonius Avatar
165 months ago
Pointless feature. So many good quality radio apps. So many other services like last.fm or soundcloud (or even the pay for on mobile 'spotify).

iTunes Radio - what's its USP?

Who cares, it's free. If you don't like it, don't use it.
Score: 10 Votes (Like | Disagree)
DaveNinja Avatar
165 months ago
I have iTunes Match anyways so i'll give it a try
Score: 9 Votes (Like | Disagree)
jtrenda33 Avatar
165 months ago
Awesome...if you're an iTunes Match subscriber.

Pointless feature. So many good quality radio apps. So many other services like last.fm or soundcloud (or even the pay for on mobile 'spotify).

iTunes Radio - what's its USP?

I'm actually pretty excited about this. As an iTunes Match subscriber, I love the fact that I get the ad-free version at no extra charge. I mean, who likes having their music listening experience interrupted with ads every couple of songs? And who likes being limited to the number of tracks you can skip? And with it being available both on OS X and iOS, and the fact that iTunes is the largest digital music store, I think this makes it WAY better than Spotify, which I really liked until my free trial expired. For non-iTunes Match subscribers, you may have a point, but for those of us who do subscribe to iTunes Match, it's awesome.

----------

Ad free for only 25 bucks a year is great. But can you select songs directly for playback, or just radio/playlist mode?

Great question that I hope the answer to is yes you can play songs directly.
Score: 6 Votes (Like | Disagree)
rmwebs Avatar
165 months ago
A big old MEH after all that.

Also - shock horror its US only.
Score: 5 Votes (Like | Disagree)