WSJ Confirms New iOS 7 Design, 'iRadio' Introduction at WWDC

Ios7 1Apple will announce a significant redesign of its iOS software and a streaming-music service tomorrow at WWDC according to a pair of reports from The Wall Street Journal posted this evening.

The newspaper confirms longstanding rumors that iOS will see a substantial redesign overseen by Jony Ive, Apple's chief designer. It sources "people involved in its development" as saying the iOS redesign will drop the skeumorphic design favored by the ousted Scott Forstall in favor of "plain solid backgrounds and more white space."

Ive's substantial "flat" redesign of the iOS interface has been rumored for several weeks. Several alleged leaks have appeared, though it's unclear if any of these have been legitimate.

Prior to the publication of these two articles, prominent Apple journalist John Gruber claimed on a podcast that "all the leaks are wrong" with regards to iOS 7. It's unclear if he was referring to leaked images of the user interface or more broad-based rumors of a significant UI overhaul.

In addition to details regarding the iOS redesign, the WSJ also shared some other possible tidbits about tomorrow's presentation.

The new iOS will also include new ways to share photos and videos with other iPhone users and other enhancements, these people said. The company is also expected to announce a long-expected streaming-music service, new laptops and an update to its Mac operating system.

The new ways to share photos and videos may be a reference to AirDrop, a feature that was rumored to be included in iOS 7. Unlike the UI redesign and the streaming-music service, the paper did not cite any sources with regards to new laptop models and an update to OS X.

In a separate article, the WSJ all-but confirmed that Apple will launch a streaming-music service at WWDC tomorrow. The tech press has nicknamed the initiative 'iRadio', and the ad-supported service is expected to significantly compete against Pandora, one of the most popular applications on the iPhone.

The highly anticipated new service—expected to be available only in the U.S.—will allow users to stream a radio-like channel of music based on their interests. It will be supported by text and audio ads from Apple’s iAd service, people familiar with the matter said. It will feature “Buy” buttons to drive downloads, they added.

The paper said talks between Apple and record labels and publishers have been in the works for more than a year, with Apple delaying the planned launch of the service in order to reach satisfactory agreements. Eddy Cue, Apple's senior vice president for Internet Software and Services, is said to be the main negotiator behind the deals.

Contract negotiations related to how much Apple will need to pay in royalties for songs, as well as how much Apple would need to pay for songs that listeners choose to skip. Pandora's contract agreements require that it pay for skipped songs as if they were listened to in full, while the WSJ reports that Apple will not be required to pay for skipped tracks under some of its deals.

Update: The New York Times echoes the above report:

On Monday, at the opening of its annual developers conference in San Francisco, the company is expected to unveil an Internet radio service that will stream songs over a data connection instead of storing them on a device, according to people briefed on the negotiations. The service is expected to be free, but supported by ads.

[…]

The overall look [of iOS 7] will be smoother and less ostentatious, according to a person briefed on the company’s plans, who asked not to be named.

The keynote for tomorrow's Worldwide Developers Conference kicks off tomorrow at 10:00 AM Pacific Time. MacRumors will have live coverage of the proceedings.

Related Forum: iOS 7

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

Chupa Chupa Avatar
157 months ago
More sharing within the walled garden crap.

The walled garden has a door. You are welcome to come and go as you please. No one is forcing you to use Apple products. Android is just outside the gates.
Score: 34 Votes (Like | Disagree)
msuman Avatar
157 months ago
Sweet!
First this and then Breaking Bad returning.

This is turning out to be a terrific month!

Breaking Bad is returning August 11...
Score: 15 Votes (Like | Disagree)
DavidMarks Avatar
157 months ago
The so-called 'iRadio' will simply be a revamped Genius but instead of local it will be throughout the whole iTunes store. They already have the algorithm. Think about it.

You heard it here first guys :)

Score: 13 Votes (Like | Disagree)
sundog925 Avatar
157 months ago
"WSJ Confirms New iOS 7 Design"

OMG it's SO MUCH MORE credible now...yawn.
better late to the party than never.
seriously, we all knew it like 3 months ago.
Score: 13 Votes (Like | Disagree)
Jessica Lares Avatar
157 months ago
I really hope there's a paid version of iRadio. I won't use it otherwise.
Score: 12 Votes (Like | Disagree)
irDigital0l Avatar
157 months ago
Apple leaking information and setting expectations.

Seems like they can't wait for tomorrow.
Score: 11 Votes (Like | Disagree)