Microsoft Inaccurately Depicts Windows Tablet as Larger than iPad in New Comparison Ad

To go along with two previously released anti-iPad Windows 8 tablet ads, Microsoft has released a side-by-side comparison of the iPad and various Windows 8 tablets, such as the ASUS VivoTab Smart, the same tablet that was used in the aforementioned ad.

ipadvsvivo
In the comparison, Microsoft points out the many reasons why the VivoTab is superior, noting its thinner size and lighter weight. Microsoft also includes a diagram of the 9.7-inch iPad next to a 10.1-inch widescreen tablet that looks visibly larger. That image is not to scale, however, as Elliot Temple of Curi.us (via Daring Fireball) details in a blog post.

microsoftcomparison

Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet (140x78 pixels vs 102x79). This is so far off you can visually see it's wrong.

The iPad has a screen area of 45.16 square inches, which I double checked with a calculator. The ASUS VivoTab Smart has a screen area of 43.56 square inches. That's right, the ASUS screen is smaller than the iPad's.

The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.

At the end of the comparison, Microsoft clearly states that the ASUS VivoTab Smart has a "bigger touchscreen" than the iPad:

The ASUS VivoTab Smart is lighter than the iPad, has a bigger touchscreen and more ports, works with more printers, lets you see two apps at once, and runs Microsoft Office and other desktop programs.

As noted by Temple, while the ASUS VivoTab Smart has a larger diagonal screen, its display is smaller overall than the display of the iPad, making Microsoft's above statement clearly false. In previous ads, the first of which was released yesterday, Microsoft also touted the lower cost of the VivoTab along with its ability to run Microsoft Office apps.

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