With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.
The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.
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Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.
That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.
Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Then why advertise?
Tell that to Coke.
No. Trust me, not everyone does. I went to an Apple store once and saw a lady poking Safari on the dock of an iMac, complaining that the computer was not loading it. Seriously, she wasn't kidding.
That's clearly a lady who DOES know what an iPad is. (But not an iMac.)
Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.
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Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?
Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.
If they showed more apps, I'll be more certain that it does exactly the same thing.
The last time I watched a Coke ad they showed people drinking it in a park.
I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?
The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?
Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.
If they showed more apps, I'll be more certain that it does exactly the same thing.
Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.
The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.