Apple Begins Running iPad Mini 'Piano' TV Ad
With the launch of the iPad mini today, Apple has started running a
new television ad for the device that it showed off during the
media event last week.
The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.
Popular Stories
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today.
Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa.
Voice...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968.
There have been no rumors that new AirPods are on the horizon, and it is early for...
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
Google today began allowing users to sign up to use Bard, its AI-powered chatbot that rivals Microsoft's Bing chatbot. First announced back in February, Bard is an experimental conversational AI service for Google Search.
Those interested in Bard can join Google's waitlist to get access, and some users have reported getting invitation emails just hours after signing up. There are a long list ...
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day.
Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...
Top Rated Comments
Love it!!!
Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Tell that to Coke.
That's clearly a lady who DOES know what an iPad is. (But not an iMac.)
Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.
----------
The last time I watched a Coke ad they showed people drinking it in a park.
I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?
The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!
Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.
The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.