Apple Begins Running iPad Mini 'Piano' TV Ad


With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.

The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.

Top Rated Comments

scotty321 Avatar
119 months ago
This is, hands down, one of Apple's best ads ever.

Love it!!!
Score: 75 Votes (Like | Disagree)
futbalguy Avatar
119 months ago
Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.

Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
Score: 52 Votes (Like | Disagree)
QCassidy352 Avatar
119 months ago
Very simple and cute. I like it.
Score: 49 Votes (Like | Disagree)
MikeyMike01 Avatar
119 months ago
Then why advertise?

Tell that to Coke.
Score: 43 Votes (Like | Disagree)
Small White Car Avatar
119 months ago

No. Trust me, not everyone does. I went to an Apple store once and saw a lady poking Safari on the dock of an iMac, complaining that the computer was not loading it. Seriously, she wasn't kidding.

That's clearly a lady who DOES know what an iPad is. (But not an iMac.)

Way to disprove your own point by showing that even the world's most ignorant woman still knows what an iPad is.

----------

Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.

The last time I watched a Coke ad they showed people drinking it in a park.

I got really confused. Can I drink Coke in a restaurant? Can I drink it with tacos? Or what about hamburgers?

The confusion I suffered from that has caused me to swear off all sodas. Because, really, who can tell how to use them with such un-specific ads!
Score: 33 Votes (Like | Disagree)
Mak47 Avatar
119 months ago
Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

If they showed more apps, I'll be more certain that it does exactly the same thing.

Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.

The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.
Score: 29 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
apple top apps games 2020

Apple Reveals the Most Downloaded iOS Apps and Games of 2021

Thursday December 2, 2021 12:05 am PST by
Along with naming its editorial picks for the top apps and games of 2021, Apple today shared charts for the most downloaded free and paid apps and games in the United States across 2021. The number one most downloaded free iPhone app was TikTok, followed by YouTube, Instagram, Snapchat, and Facebook. The top paid iPhone apps included Procreate Pocket, HotSchedules, The Wonder Weeks, and Touch...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...