Leap Wireless Reports Improved iPhone Sales Amid Customer Losses - MacRumors
Skip to Content

Leap Wireless Reports Improved iPhone Sales Amid Customer Losses

by

iphone_5_black_whiteLeap Wireless today reported its first quarter financial results, noting improved iPhone sales amidst significant customer and revenue losses. Leap, which began offering the iPhone in June of 2012 through its subsidiary Cricket Wireless, announced in February that weak iPhone sales would prevent it from purchasing its full allotment of iPhones from Apple.

We are also seeing improved sales of our iPhone® offering, having worked with Apple on new advertising, pricing plans and other promotions, and we look forward to continuing to collaborate with them.

Despite an increase in iPhone sales, Leap Wireless is reporting a loss of 93,000 customers, along with a 4.3% decline in total revenue to $789.9 million from $825.6 million during the year-ago quarter.

Leap has a three-year contract with Apple that requires the company to purchase at least $900 million worth of iPhone hardware. As a super-regional carrier, Leap utilizes roaming agreements to serve its 5.3 million customers.

Related Forum: iPhone

Top Rated Comments

171 months ago
I still find it unbelievable what you pay for unlimited calls in the US. :eek:
Here in Germany you can get a unlimited Voice plan for 34,95 EUR, no contract an in one of the strongest Carrier networks (Vodafone).

Source:
http://www.discotel.de/tariffs

Of course only the high-profile devices like iPhone make any sense with a contract. I expect the trend to continue.

EDIT: Allnet-Flatrate is under 30€, the upper plan already includes 500 MB of data :)
Score: 1 Votes (Like | Disagree)
calisurfboy Avatar
171 months ago
The people I generally see utilizing Cricket would be the ones to benefit from a low cost entry iPhone.....
Score: 1 Votes (Like | Disagree)
illegalprelude Avatar
171 months ago
So by enhancing the customer experience, they expected to lose customers? :confused:

The idea is that if they didn't offer the iPhone, they might have instead experienced a 150,000 subscriber loss or more.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet

iOS 27 Will Add Two New Apple Wallet Features to Your iPhone

Monday June 1, 2026 12:15 pm PDT by
Apple is set to unveil iOS 27 during its WWDC 2026 keynote on Monday, June 8, and the update will reportedly include two new Apple Wallet features. First, iOS 27 will reportedly let users create their own digital passes by scanning items like movie tickets, concert passes, and gym membership cards. Many apps already offer Apple Wallet passes, but now users will be able to create a custom...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Are 'Nearly Ready' to Launch, New Siri Remote Also Rumored

Sunday May 31, 2026 8:47 am PDT by
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said. "I am told the hardware for the next Apple TV...
Apple Foldable Thumb

First 'Confirmed' iPhone Ultra Color Allegedly Revealed in Leaked Image

Monday June 1, 2026 4:39 am PDT by
Apple is expected to launch its first foldable iPhone later this year. Rumors suggest the "iPhone Ultra" will come in two color options, and a leaker shared an image today that allegedly shows one of them. Posted on Weibo by the Chinese leaker known as Ice Universe, the image purportedly offers a first glimpse of Apple's foldable in white. The device is believed to have entered early mass...