Appgratis
AppGratis, a popular app discovery app on the iPhone, has been pulled from the App Store following the recent launch of its iPad version.

TechCrunch reports that AppGratis has not spoken publicly about the issue, but other apps have been pulled from the App Store for violating a rule on displaying 'Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store'.

However, TechCrunch notes that there are other reasons why the App could have been removed from the store:

That’s why many other scenarios are still possible. Maybe AppGratis uses a private API or breaks an insignificant guideline and Apple won’t put the app back in the store until an updated version is submitted. As always, developers are at the mercy of Apple’s review team. The team often contacts developers to require some changes to an app in order to stay in the store.

Paris-based AppGratis has coincidentally raised $13.5 million in January. With 7 million users and the ability to lead to up to 500,000 downloads for a single app, the company is not a newcomer. If Apple wanted to stamp out AppGratis, it could have done it a few months ago.

Update: Apple has confirmed to All Things D that AppGratis was removed from the App Store for using push notifications to send marketing messages, and also:

But sources close to the company say it was more than a little troubled that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure. "The App Store is intended as a meritocracy," a source familiar with Apple's thinking told AllThingsD.

Top Rated Comments

AQUADock Avatar
168 months ago
"Apple Pulls App Discovery App 'AppGratis' From App Store"

Should have put the word App more.
Score: 19 Votes (Like | Disagree)
WillFisher Avatar
168 months ago
"Apple Pulls App Discovery App 'AppGratis' From App Store"

Should of put the word App more.

*In Samuel L Jackson voice*

Say App Again!
Score: 12 Votes (Like | Disagree)
Parasprite Avatar
168 months ago
Gratis actually is the Norwegian word for Free.
As well as Spanish, Italian, and English...and Afrikaans... and Haitian Creole, Dutch, Catalan, Croatian, Romanian, and, of course, Latin.

ORIGIN late Middle English: from Latin, contraction of gratiis ‘as a kindness,’ from gratia ‘grace, kindness.’
Score: 5 Votes (Like | Disagree)
204353 Avatar
168 months ago
"Apple Pulls App Discovery App 'AppGratis' From App Store"

Should of put the word App more.

I'm sorry, but my inner grammar Nazi is cringing. It's 'should have' or 'should've', not 'should of'.

On topic: I stopped using AppGratis a while ago (although still have it installed) because I got bored of the seemingly dull daily offers. The vast majority of apps seemed to me as ones that were performing poorly, usually for good reason, and so opted into AppGratis to try to boost awareness.

I know that's probably the whole point of the app from a developer's perspective, but I was thoroughly unimpressed by the apps featured by it.
Score: 4 Votes (Like | Disagree)
simonmet Avatar
168 months ago
Well, thanks to the publicity I'll be sure to check it out when it comes back.

Apple's App Store discovery is hopeless and in need of a major overhaul. With iOS 6 we got a new layout but not really any new features or tools to facilitate app discovery.

Seemingly 90 % of the top 100 apps at any given time are freemium ones. No I'm not interested in simulated gambling.

They occasionally promote good apps in the banner ads but it's a very limited number that can get exposed that way.
Score: 4 Votes (Like | Disagree)
168 months ago
that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure

So they deserve it. Too many money-sucking mediators these days.
My friend just released his next app and the first 3 emails he got were some agencies proposing him to promote his app on the App Store. One of them was asking for ridiculous $49000 or something like that.
Now he contacts popular app-review blogs to get a review and again they ask money for that. It wouldn't be a problem if they said "hey your app doesn't meet our quality standards, so we can't review it", but no, that's the business model for many of them - developers should just pay for reviews.
Score: 2 Votes (Like | Disagree)

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...