Back in September, Google purchased Nik Software of Snapseed fame. In addition to being the team behind the iOS photo editing app that was named Apple’s 2011 iPad App of the Year, Nik Software also produces several plug-ins for professional image editing applications like Aperture, Lightroom, and Photoshop.

nikcollectionbygoogle

As of today, Nik's plug-ins are available as a single bundle, which is priced at $149, a significant discount from the original $499 price tag. Rebranded the "Nik Collection by Google," the bundle includes HDR Efex Pro 2, Silver Efex Pro 2, Sharpener Pro 3, Color Efex Pro 4, Viveza 2, and Dfine 2.

The collection, which is offered for all three popular photo editing platforms, includes tools for creating HDR images, reducing photo noise, producing black and white photos, and making minute color adjustments.

New users can purchase the bundle via the Nik Software website, or access a free 15-day trial. Existing Nik users will be upgraded to the entire Nik collection for free, through an email that will be sent out in the next few days.

Top Rated Comments

Saladinos Avatar
120 months ago
Google are having a bit of a trust problem at the moment, aren't they?

Ever since Reader, people seem less willing to invest time learning how to use their products and depending on them, since they feel Google is far too willing to let popular and needed products die.

You expect that with paid software (such as this); nobody's going to pay cash money for a product with no future. The sharp discount could be interpreted either as a push for growth, or a fire-sale for a suite that will stagnate.

What's more interesting is that we're starting to see it with Google's "free" services. I've always wondered what would happen long-term to the ad-supported, zero-cost software model Google pushes. I'm not convinced that you can totally finance the entire world with advertisements, and I think it's far more restrictive in terms of competition.

Now it seems Google might have started the rot themselves. I've seen a lot of bashing of the new 'Google Ideas' app because people feel Evernote more reliable in the long-term, for example.

Google need to defuse the feeling of medium/long-term uncertainty around their products. It's suddenly emerged to become the biggest threat to their business. If it continues, there's a risk that people won't listen to them or worse, won't believe them.
Score: 15 Votes (Like | Disagree)
DesterWallaboo Avatar
120 months ago
I used to use NIK software for much of my workflow... since Google acquired it, I've shifted over to VSCO and other tools.

Just say no to supporting datamining companies that sell your personal information to whoever wants it.
Score: 15 Votes (Like | Disagree)
rageguy Avatar
120 months ago
Use coupon code DZISER to drop the price further down to $126.
Score: 8 Votes (Like | Disagree)
HiRez Avatar
120 months ago
The only reasonable way to read this is that they're killing this software, which is a shame. I'm sure they will use the technology elsewhere, but I think this spells the end of the Nik packages as we know them. I can't see Google being in the business of maintaining and selling this software, it's not what they do.

Too bad Adobe didn't buy them and integrate Nik's tools directly into Lightroom, that would have been amazing.
Score: 7 Votes (Like | Disagree)
audio_inside Avatar
120 months ago
Too bad Adobe didn't buy them and integrate Nik's tools directly into Lightroom, that would have been amazing.

Too bad Apple didn't buy them and integrate Nik's tools directly into Aperture and release it as 4.0.
Score: 6 Votes (Like | Disagree)
ksgant Avatar
120 months ago
I used to use NIK software for much of my workflow... since Google acquired it, I've shifted over to VSCO and other tools.

Just say no to supporting datamining companies that sell your personal information to whoever wants it.
Then you should log off the Internet and never come back.

Have any email service with your ISP, or even a private service? If they have any spam control, you do realize they're reading your email looking for spam. that's how it works you know. That's just one aspect of these evil "datamining companies". I suppose you can just set up a private email server at home, but you'll be inundated by spam.

Google has strict policies about what they collect and how they use it. It's all for targeted ads. But hey, I may be wrong. Can you point me to a legit source (meaning a real source and not some fringe website made by some nutcase) that proves that Google sells your personal information to whoever wants it? I want your personal information, how do I get it from Google?
Score: 5 Votes (Like | Disagree)

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