One of the first analysts to to turn bearish on Apple last year, correctly predicting lower-than-expected revenues, has upgraded the stock to a Buy, giving it a 12-month target price of $540 against a closing yesterday of $428.35.

BTIG analyst Walter Piecyk is cited in Business Insider as suggesting that Apple's earnings per share will be flat or slightly down this year but will climb in 2014.

tim-cook-8.png

He bases the potential growth on four factors: Apple will release a cheaper iPhone, carrier upgrade policies will make it easier for users to buy new iPhones, a new product will come out, and Apple will do something with its cash.

However, he also warns that Apple could miss analysts expectations this quarter, and might even miss its own guidance. That could crater the stock below $400 a share. But after that, he sees things smoothing out and improving for Apple.

The difficulty in forecasting future revenues in a company noted for secrecy around new product launches is acknowledged, but Piecyk includes an assumption that Apple will launch a new category that will generate $5 billion in revenues. Apple is widely assumed to be planning to launch both a smart watch and an HD TV.

Bears will note the absurdity of assuming that any company can simply come up with a $5 billion product while Bulls will call it an overly conservative rounding error for a company generating $200 billion in revenue and which has beaten consensus revenue estimates by billions of dollars in recent years. Both arguments are valid and the harsh criticisms will be merited.

Top Rated Comments

Squilly Avatar
166 months ago
I'm all in if it drops to $400. Been wanting this stock for a while.
Score: 3 Votes (Like | Disagree)
SockRolid Avatar
166 months ago
... The difficulty in forecasting future revenues in a company noted for secrecy around new product launches is acknowledged ...

There. Someone finally admitted it. Apple just doesn't tell anybody what they're working on.
Therefore, analysts are forced to make up even more stuff than normal when they "forecast" apple.

Oh, and by the way, female analysts are 7.3% more accurate than male analysts.
The women, apparently, are more concerned with being correct.
The men, apparently, are more concerned with competing against each other.

http://www2.mccombs.utexas.edu/Faculty/Alok.Kumar/FemaleAnalystsJAR.pdf (http://www2.mccombs.utexas.edu/Faculty/Alok.Kumar/FemaleAnalystsJAR.pdf)

http://ideas.repec.org/a/bla/joares/v48y2010i2p393-435.html (http://ideas.repec.org/a/bla/joares/v48y2010i2p393-435.html)

http://www.techrepublic.com/whitepapers/self-selection-and-the-forecasting-abilities-of-female-equity-analysts/1903609 (http://www.techrepublic.com/whitepapers/self-selection-and-the-forecasting-abilities-of-female-equity-analysts/1903609)


... He bases the potential growth on four factors: Apple will release a cheaper iPhone, carrier upgrade policies will make it easier for users to buy new iPhones, a new product will come out, and Apple will do something with its cash.

Yup. Those are all important. But a deal with China Mobile is more important.
Score: 2 Votes (Like | Disagree)
jncoanalog Avatar
165 months ago
(...)

Oh, and by the way, female analysts are 7.3% more accurate than male analysts.
The women, apparently, are more concerned with being correct.
The men, apparently, are more concerned with competing against each other.

(...)

Well, if only we could restrict that comment to analysts...
Men seem to always (or at least 99.9% of the time) be more concerned with competing against each other, leaving the difficult task of being correct to the women!
Couldn't we just hand them (women) the world already? :D

P.S.: no irony here, I'm being dead serious...
Score: 1 Votes (Like | Disagree)
aidanpendragon Avatar
166 months ago
I was just thinking the same thing... I've never owned any stock before though, and I'm 40k in debt from school, so making a risky decision like this is probably a bad idea...

They always say don't buy stocks if you can't afford to lose. Sounds like you can't afford to lose. I know somebody who bought at 550 and is ticked.
Score: 1 Votes (Like | Disagree)
Mr. Retrofire Avatar
166 months ago
BTIG analyst Walter Piecyk is cited in Business Insider (http://www.businessinsider.com/btig-upgrades-apple-to-a-buy-2013-3) as suggesting that Apple's earnings per share will be flat or slightly down this year but will climb in 2014.
I do not see, why they should climb in 2014. Apples current strategy is: Zero innovation, more restrictions in the OS-platforms, and so on.
Score: 1 Votes (Like | Disagree)
Squilly Avatar
166 months ago
I was just thinking the same thing... I've never owned any stock before though, and I'm 40k in debt from school, so making a risky decision like this is probably a bad idea...

Can't go wrong with Apple. I still think it'll shoot up once it hits its absolute bottom.
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...