One of the first analysts to to turn bearish on Apple last year, correctly predicting lower-than-expected revenues, has upgraded the stock to a Buy, giving it a 12-month target price of $540 against a closing yesterday of $428.35.

BTIG analyst Walter Piecyk is cited in Business Insider as suggesting that Apple's earnings per share will be flat or slightly down this year but will climb in 2014.

tim-cook-8.png

He bases the potential growth on four factors: Apple will release a cheaper iPhone, carrier upgrade policies will make it easier for users to buy new iPhones, a new product will come out, and Apple will do something with its cash.

However, he also warns that Apple could miss analysts expectations this quarter, and might even miss its own guidance. That could crater the stock below $400 a share. But after that, he sees things smoothing out and improving for Apple.

The difficulty in forecasting future revenues in a company noted for secrecy around new product launches is acknowledged, but Piecyk includes an assumption that Apple will launch a new category that will generate $5 billion in revenues. Apple is widely assumed to be planning to launch both a smart watch and an HD TV.

Bears will note the absurdity of assuming that any company can simply come up with a $5 billion product while Bulls will call it an overly conservative rounding error for a company generating $200 billion in revenue and which has beaten consensus revenue estimates by billions of dollars in recent years. Both arguments are valid and the harsh criticisms will be merited.

Top Rated Comments

Squilly Avatar
167 months ago
I'm all in if it drops to $400. Been wanting this stock for a while.
Score: 3 Votes (Like | Disagree)
SockRolid Avatar
167 months ago
... The difficulty in forecasting future revenues in a company noted for secrecy around new product launches is acknowledged ...

There. Someone finally admitted it. Apple just doesn't tell anybody what they're working on.
Therefore, analysts are forced to make up even more stuff than normal when they "forecast" apple.

Oh, and by the way, female analysts are 7.3% more accurate than male analysts.
The women, apparently, are more concerned with being correct.
The men, apparently, are more concerned with competing against each other.

http://www2.mccombs.utexas.edu/Faculty/Alok.Kumar/FemaleAnalystsJAR.pdf (http://www2.mccombs.utexas.edu/Faculty/Alok.Kumar/FemaleAnalystsJAR.pdf)

http://ideas.repec.org/a/bla/joares/v48y2010i2p393-435.html (http://ideas.repec.org/a/bla/joares/v48y2010i2p393-435.html)

http://www.techrepublic.com/whitepapers/self-selection-and-the-forecasting-abilities-of-female-equity-analysts/1903609 (http://www.techrepublic.com/whitepapers/self-selection-and-the-forecasting-abilities-of-female-equity-analysts/1903609)


... He bases the potential growth on four factors: Apple will release a cheaper iPhone, carrier upgrade policies will make it easier for users to buy new iPhones, a new product will come out, and Apple will do something with its cash.

Yup. Those are all important. But a deal with China Mobile is more important.
Score: 2 Votes (Like | Disagree)
jncoanalog Avatar
167 months ago
(...)

Oh, and by the way, female analysts are 7.3% more accurate than male analysts.
The women, apparently, are more concerned with being correct.
The men, apparently, are more concerned with competing against each other.

(...)

Well, if only we could restrict that comment to analysts...
Men seem to always (or at least 99.9% of the time) be more concerned with competing against each other, leaving the difficult task of being correct to the women!
Couldn't we just hand them (women) the world already? :D

P.S.: no irony here, I'm being dead serious...
Score: 1 Votes (Like | Disagree)
aidanpendragon Avatar
167 months ago
I was just thinking the same thing... I've never owned any stock before though, and I'm 40k in debt from school, so making a risky decision like this is probably a bad idea...

They always say don't buy stocks if you can't afford to lose. Sounds like you can't afford to lose. I know somebody who bought at 550 and is ticked.
Score: 1 Votes (Like | Disagree)
Mr. Retrofire Avatar
167 months ago
BTIG analyst Walter Piecyk is cited in Business Insider (http://www.businessinsider.com/btig-upgrades-apple-to-a-buy-2013-3) as suggesting that Apple's earnings per share will be flat or slightly down this year but will climb in 2014.
I do not see, why they should climb in 2014. Apples current strategy is: Zero innovation, more restrictions in the OS-platforms, and so on.
Score: 1 Votes (Like | Disagree)
Squilly Avatar
167 months ago
I was just thinking the same thing... I've never owned any stock before though, and I'm 40k in debt from school, so making a risky decision like this is probably a bad idea...

Can't go wrong with Apple. I still think it'll shoot up once it hits its absolute bottom.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...