Apple Overtakes Samsung to Become Largest Mobile Phone Vendor in U.S.

Apple overtook Samsung as the market leader in mobile phones in the United States for the final quarter of 2012, reports Strategy Analytics, though Samsung still led for the year as a whole. The development marks the first time Apple has held the top spot in overall mobile phone shipments.

apple-samsung
The technology analysts estimate that a total of 52 million mobile phones were shipped in the U.S. last quarter, with Apple accounting for 17.7 million of them, Samsung for 16.8 million and LG a distant third with 4.7 million. Samsung had held the top spot since 2008 before being dethroned by Apple.

Strategy Analytics Executive Director Neil Mawston said:

We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. This was up sharply from 12.8 million units shipped and 25 percent share in Q4 2011. Apple has become the number one mobile phone vendor by volume in the United States for the first time ever. Apple’s success has been driven by its popular ecosystem of iPhones and App Store, generous carrier subsidies, and extensive marketing around the new iPhone 5 model.

The firm believes, however, that Samsung may retake the title when it launches its rumored Galaxy S4.

Meantime, The U.S. Court of Appeals for the Federal Circuit yesterday rejected Apple's renewed attempt to ban sales of the Samsung Galaxy Nexus, as noted by AllThingsD. Apple was initially awarded an injunction which prohibited sales of the Nexus in the long-running patent battle between the two companies, but this was overturned in October. This now exhausts Apple's appeal options, making the latest decision final.

Top Rated Comments

slesnick3 Avatar
114 months ago
Not Really ... Title Misleading

Just pointing out that Apple took the lead for the last quarter most likely due to the timing of the release of the Iphone 5. Samsung was still significantly ahead for the entire year. The title of this article is a bit misleading and reads as though this is some sort of mega competition ala Super Bowl.
Score: 32 Votes (Like | Disagree)
cxny Avatar
114 months ago
oh no! More good news, AAPL will take a pounding...
Score: 25 Votes (Like | Disagree)
c0venant Avatar
114 months ago
Samsung has like, a bajillion different phones for sale. Apple releases one phone per year.
Score: 23 Votes (Like | Disagree)
mmikuta Avatar
114 months ago
Here it Comes, Another Thread Obsessing on the Wrong Thing

Time to shift the conversation. Apple is no longer in danger of going out of business like is was in the 90's. This was Steve's greatest accomplishment. Apple now has the ecosystem to carry it long into the future. Let others obsess with profits and marketshare. We want continued great design and polished innovation. The rest will take of itself.
Score: 21 Votes (Like | Disagree)
brdeveloper Avatar
114 months ago
Only in USA, at christmas time. Nice stats, they really clarify the market's reality.
Score: 13 Votes (Like | Disagree)
lazard Avatar
114 months ago
The Important figure here is the YOY growth for Apple and the lack of said growth for Samsung. It also should be mentioned that Apple only has 3 phones for sale, while Samsung has like ~10x that amount on the market.
you're disregarding the fact that if a person wants iOS, they only have one choice, Apple. If a person wants Android, they have the option of Samsung, Motorola, HTC, Sony, LG, etc. So for you to argue about the discrepancy of models offered by each company is a moot point.
Score: 10 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...