Consumer Group Targets Apple's AppleCare Practices in Belgium

applecare2Apple is once again being targeted for its AppleCare policies in Europe, this time by Belgian consumer group Test-Aankoop/Test-Achats.

The organization filed a complaint against Apple yesterday with the Commercial Court of Brussels (via TechCrunch), claiming that the Cupertino-based company has not followed local consumer protection laws and has withheld information from consumers.

While electronics in the United States typically come with a one year warranty, the same products are also subject to a mandated two year coverage policy in European Union member states, although there are substantial differences between warranty coverage issued by Apple and the longer consumer protection coverage issued under EU directives.

According to the organization, Apple has failed to adequately disclose the details of the law to consumers, instead choosing to push its AppleCare Protection Plan extended warranty.

Test-Aankoop/Test-Achats was originally one of 10 European organizations that teamed up to reprimand Apple for its AppleCare practices, but the consumer group decided to move on with an official suit because Apple has "remained deaf" to demands.

Apple faced a similar lawsuit in Italy, which was resolved just last month. Apple was forced to pay more than $1.4 million in fines, in addition to modifying its website and ceasing the sale of AppleCare in Italian Apple Stores.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

Born Again Avatar
169 months ago
Interesting how people here back up the big corporation (apple) over the people

Oh wait this is macrumours
Score: 39 Votes (Like | Disagree)
Bubba Satori Avatar
169 months ago
"No, I am Belgian." Hercule Poirot
Score: 11 Votes (Like | Disagree)
clukas Avatar
169 months ago
Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.
I often experienced apple staff (including apple geniuses) misleading customers in their stores. I actually think this is good and customers should be made clear what they purchase before they purchase so they can perform an educated decision. I don't think businesses should exploit the naivety of their customers.
Score: 10 Votes (Like | Disagree)
amoda Avatar
169 months ago
Are European consumers generally uninformed misfits? I don't live in Europe and even I know about the 2 year warranty. Just another frivolous suit to line the pockets of lawyers.

Wether it's due to lack of knowledge, or something else, I've overheard several Apple store staff give away misleading information. Personally, I had a staff member and their manager (I requested confirmation) inform me that the UK Higher Education warranty scheme (which offers 3yr hardware warranty & 1yr telephone support free) doesn't exist. In fact, it does - you just have to order over the phone or online.
Score: 10 Votes (Like | Disagree)
needfx Avatar
169 months ago
next stop, Greece

they insist of having a 1-year warranty in Greece while EU demands a 2-year stretch.

yes, Greece is still in the EU. For now.
Score: 9 Votes (Like | Disagree)
asiga Avatar
169 months ago
No matter how much I love Apple products, I don't understand why we're forced to accept the AppStore policies if we use the AppStore, but however Apple isn't forced to adhere to law in every country they operate.

I think this shouldn't be a matter of consumer groups claims, but simply that if you bought an Apple product in Europe and it fails during the second year, you should go to Apple and ask for the (mandatory by law) 2-year warranty. If they don't accept, then sue them.

I don't understand why selling on a country doesn't imply you accept that country law, while using the AppStore implies you accept the AppStore policies. Just absurd.
Score: 8 Votes (Like | Disagree)