iOS 6 Adoption Uptick Due to iPhone 5 Release in China, Not Google Maps?
Ad network and analytics firm Chitika claims it has seen no significant increase in iOS 6 adoption in the U.S. and Canada. A company analyst believes the MoPub data (which was international, rather than domestic) we wrote about earlier today was affected by the recent launch of the iPhone 5 in China, rather than the release of Google Maps.
This past weekend, Apple issued a press release bragging that it had sold more than two million iPhone 5 units in China over the first three days of availability.
In the chart above -- which only looks at data from the U.S. and Canada, rather than the international data that MoPub examined -- the iOS 6 adoption slope following the release of Google Maps for iOS remains practically unchanged from before the release, suggesting a sea change in iOS 6 adoption rates resulting from Google Maps release is inaccurate.
Chitika Data Solutions Engineer Gabe Donnini:
Thursday, December 20th marks the first full week of Google Maps' availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications' release, along with mapping the OS' adoption rates since its debut on September 19th, 2012 for added context. Following Google Maps' release, Chitika Insights observed iOS 6 usage remain fairly flat from midnight on December 13th to midnight on December 17th 2012.
On Monday, Google reported that Google Maps for iOS had been downloaded more than 10 million times.
Popular Stories
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
Like...
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
