In the end, Apple has gotten exactly what it wanted for its users when it introduced its own mapping solution: turn-by-turn directions and lots of choice in mapping. Additionally, Apple is prominently displaying third-party map apps on the App Store (with Google Maps at the front), and delivering perhaps the best maps experience on mobile.
Situation: Apple cannot get Google to update its maps app on iOS. It was ok, but Google refused to update it to include turn-by-turn directions or voice guidance even though Android had these features forever. Apple says, "Enough" and boots Gmaps from iOS and replaces it with an admittedly half-baked replacement. The world groans. Apple has egg on its face. Google steps up it’s game and rolls out a new, free new maps app in iOS today that is totally amazing, I’m sure to stick it in Apple’s face… Ooops.
Bottom line: Apple took one for the team (ate some ****) and fooled Google into doing exactly what Apple has been asking for years. Users win.