Apple Allowing Select Employees to Devote Time to Special Projects [Updated]

NewImageApple is allowing a small group of employees to spend up to two weeks working on projects outside their standard job responsibilities. This was originally reported by the Wall Street Journal's Jessica Lessin, by way of Business Insider.

It's similar to Google's 20% time, which lets employees spend 20% of their time on side projects that could end up helping Google.

Lessin cautioned it was a "far cry" from what Google does. It's limited to a small group of employees at Apple.

We don't have too many details for how the program, reportedly nicknamed "Blue Sky", works. It may allow employees to spend time on their own projects, or if they could be temporarily assigned to other working groups within Apple.

Update: Lessin's full Wall Street Journal article is now live. Lessin focuses on how the corporate culture is changing at Apple since Tim Cook took over as CEO, noting that Cook has been more accepting of sabbaticals, has praised employees at Apple's media events, and that the company is more frequently giving counteroffers to employees considering posts at other companies.

When it comes to culture among technology companies, Apple is still an outlier. Its managers have long ignored standard Silicon Valley perks, such as free lunches, believing the opportunity to work at the company and on its popular products compelled people to stay.

Last year, in a session of Apple's internal management program Apple University, officials discussed how the company is in some ways more like the military than a traditional corporation, according to a person who was told about the presentation.

But under Chief Executive Tim Cook, who took over from co-founder Steve Jobs last year, Apple is becoming more employee-friendly.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

ECUpirate44 Avatar
163 months ago
I wonder if Apple owns the rights to all of these "personal projects."

Of course they do. Anything done on company time belongs to the company.
Score: 24 Votes (Like | Disagree)
gregwyattjr Avatar
163 months ago
I think their special project should be debugging Maps.
Score: 22 Votes (Like | Disagree)
Shrink Avatar
163 months ago
I wonder if Apple owns the rights to all of these "personal projects."
No, Apple is going to let their employees work on projects on Apple's time, with other Apple personnel, using Apple equipment, and then let them privately patent anything they create and make Apple pay them for the stuff they created.

Right!

Of course Apple owns the rights!!!
Score: 14 Votes (Like | Disagree)
aardwolf Avatar
163 months ago
As Scott Adams (the writer of Dilbert) put in a comic... They get 20% to work on personal stuff, but they work 60 hours a week.

http://dilbert.com/strips/comic/2011-12-19/
Score: 11 Votes (Like | Disagree)
NinjaHERO Avatar
163 months ago
So little information, yet so much cynicism and apparent expertise. I'd love to know more so I could form an informed opinion.

Informed opinion? This is the internet. We take one small piece of speculation and we run wild. It's like streaking...only you don't get arrested. ;)
Score: 9 Votes (Like | Disagree)
NinjaHERO Avatar
163 months ago
I think it was a good idea at Google and hopefully it will be a good idea at Apple. Giving creative people a bit of freedom can't be a bad thing, can it?
Score: 9 Votes (Like | Disagree)