Apple Allowing Select Employees to Devote Time to Special Projects [Updated]

NewImageApple is allowing a small group of employees to spend up to two weeks working on projects outside their standard job responsibilities. This was originally reported by the Wall Street Journal's Jessica Lessin, by way of Business Insider.

It's similar to Google's 20% time, which lets employees spend 20% of their time on side projects that could end up helping Google.

Lessin cautioned it was a "far cry" from what Google does. It's limited to a small group of employees at Apple.

We don't have too many details for how the program, reportedly nicknamed "Blue Sky", works. It may allow employees to spend time on their own projects, or if they could be temporarily assigned to other working groups within Apple.

Update: Lessin's full Wall Street Journal article is now live. Lessin focuses on how the corporate culture is changing at Apple since Tim Cook took over as CEO, noting that Cook has been more accepting of sabbaticals, has praised employees at Apple's media events, and that the company is more frequently giving counteroffers to employees considering posts at other companies.

When it comes to culture among technology companies, Apple is still an outlier. Its managers have long ignored standard Silicon Valley perks, such as free lunches, believing the opportunity to work at the company and on its popular products compelled people to stay.

Last year, in a session of Apple's internal management program Apple University, officials discussed how the company is in some ways more like the military than a traditional corporation, according to a person who was told about the presentation.

But under Chief Executive Tim Cook, who took over from co-founder Steve Jobs last year, Apple is becoming more employee-friendly.

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

ECUpirate44 Avatar
170 months ago
I wonder if Apple owns the rights to all of these "personal projects."

Of course they do. Anything done on company time belongs to the company.
Score: 24 Votes (Like | Disagree)
gregwyattjr Avatar
170 months ago
I think their special project should be debugging Maps.
Score: 22 Votes (Like | Disagree)
Shrink Avatar
170 months ago
I wonder if Apple owns the rights to all of these "personal projects."
No, Apple is going to let their employees work on projects on Apple's time, with other Apple personnel, using Apple equipment, and then let them privately patent anything they create and make Apple pay them for the stuff they created.

Right!

Of course Apple owns the rights!!!
Score: 14 Votes (Like | Disagree)
aardwolf Avatar
170 months ago
As Scott Adams (the writer of Dilbert) put in a comic... They get 20% to work on personal stuff, but they work 60 hours a week.

http://dilbert.com/strips/comic/2011-12-19/
Score: 11 Votes (Like | Disagree)
NinjaHERO Avatar
170 months ago
So little information, yet so much cynicism and apparent expertise. I'd love to know more so I could form an informed opinion.

Informed opinion? This is the internet. We take one small piece of speculation and we run wild. It's like streaking...only you don't get arrested. ;)
Score: 9 Votes (Like | Disagree)
NinjaHERO Avatar
170 months ago
I think it was a good idea at Google and hopefully it will be a good idea at Apple. Giving creative people a bit of freedom can't be a bad thing, can it?
Score: 9 Votes (Like | Disagree)