Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.
The first ad, '
Books', focuses on the abilities of the iPad mini as an e-reader. It shows the full-size iPad and the iPad mini side-by-side both opening and closing books in iBooks. The ad uses clever pairings of books to draw comparisons between the larger and smaller tablets:
The Sun Also Rises and
The Valley of the Moon;
East of Eden and
How the West Was Won; and,
Moby Dick and
Gone Fishing.
The second ad, called '
Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off
iPhoto for iOS with the 60's classic song
Two of a Kind by Bobby Darin and Johnny Mercer in the background.
Popular Stories
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports.
When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow.
Subscribe to the MacRumors YouTube ...
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young.
Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April.
Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business.
Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch.
Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
Thursday January 20, 2022 3:32 am PST by
Sami FathiApple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update.
With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities.
As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
Top Rated Comments
"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)
And Honey Boo Boo could play the iPad Mini Girl.