9to5Mac shares some new details about Apple's updates planned for today, outlining some of the marketing terms the company appears to be using for aspects of its new devices. Among the details:
First, Apple is said to have been referring to its new dock connector as "Lightning" internally, and that branding is now said to be the public name for the feature as well. The term is suggestive of speed, and it seems possible that the cables may allow for faster data transfer than existing hardware. Apple is also said to be introducing several variations of the adapter for using new devices with cables and accessories bearing the old dock connector standard, including a direct clip-on adapter and one with a short cable.
The second item relates to new headphones that appeared earlier this month in a leaked video, and today's report indicates that they will carry an "Earpod" name. On a standalone basis, they will be available at the same $29 price seen on the current headphones.
Finally, Apple is said to be launching a new "Loop" accessory for the iPod touch. While the function of the accessory appears to be unknown, it will retail for approximately $10 and be available in several difference color combinations.
The report also reiterates claims that Apple will be keeping its existing iPod touch available as a low-end model, but notes that the capacity will rise to 16 GB. And as for the iPod shuffle, which will maintain its current 2 GB capacity, the eight color options have now been identified: pink, yellow, blue, green, purple, silver, slate, and red.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
