Apple's Share of Verizon Smartphone Sales Slips to 45%

verizonlogoVerizon today announced earnings for the second quarter of 2012, providing a first glimpse at Apple's iPhone performance during the quarter. During the conference call associated with the earnings release, Verizon announced iPhone sales of 2.7 million for the quarter, down from 3.2 million in the prior quarter.

A quarterly decline in iPhone sales for Verizon is not necessarily a surprise given the typical lull heading toward new hardware launches. And with Apple's iPhone business increasingly coming from international markets, performance of the main U.S. carriers like AT&T and Verizon is less indicative of Apple's overall sales numbers.

Notably, the 2.7 million iPhones represent 45% of Verizon's total smartphone sales of 5.9 million units, down from roughly 50% in the first quarter and 55% in the fourth quarter of 2011. Apple's share of Verizon smartphone sales does, however, remain above its low point of 35% seen in the third quarter of last year just before the launch of the iPhone 4S.

Apple will report its performance for the third fiscal quarter (second calendar quarter) of 2012 next Tuesday, July 24.

Related Forum: iPhone

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

BigMcGuire Avatar
175 months ago
Why is this a surprise? As several posters before mentioned, big durrrrrrr to this article.

As for the Samsung Galaxy S3... Yeah, one of my android loving co-workers got it. Having had the OG Droid & HTC Thunderbolt for several years, I was considering going back as I wouldn't mind LTE in Los Angeles. However, upon testing out my co-worker's Galaxy S3, the dang screen is still laggy as hell and the virtual keyboard can't keep up with my typing (I type fast). Seriously? Dual 1.5Ghz processors and the darned thing can't keep up with my thumb texting?

My iPhone 4s was (and is) the only phone that has 0 lag and can keep up with my insane typing as if it was nothing. I guess LTE can wait. I like the size of the iPhone 4s as well, I don't want a tablet.

That said, I had to root my OG Droid and super overclock it to make it even usable. Same for the HTC Thunderbolt. Even when overclocked to the max using ASOP roms, those phones don't even come close to the iPhone 4S in smoothness and keyboard speed.

What really bothered me about Android was... I'm buying a $600-$800 phone and Verizon is going to FORCE adware on me? Verizon Android phones come with pre-loaded CRAP (gigabytes) that you can't uninstall unless you root. No. You are NOT going to make money off of a device I paid for by forcing adware on me that I don't want.

iPhone all the way.
Score: 9 Votes (Like | Disagree)
Sodner Avatar
175 months ago
Not bad considering its about 100 phone models for the "others" versus 3 models for Apple.
Score: 9 Votes (Like | Disagree)
zorinlynx Avatar
175 months ago
I'm an AAPL Shareholder, and own several of their products, and would call myself a fan.

Yet I want Android and other smartphones to do well too. Competition is good for this industry. If Apple becomes completely dominant, it will be bad for them in the long run because they WILL become complacent, start doing anti-consumer things and do everything they can to HOLD ON to this monopoly.

A competitive marketplace is the most healthy. There's room for Android, there's room for Windows Phone. The companies borrow ideas from each other (crazy patent lawsuits notwithstanding) and we all benefit in the end.

Apple fans: Please understand this.

Fans of other companies: I love you too. You've got a great platforms going.

Keep up the great work. We live in interesting, fun times.
Score: 8 Votes (Like | Disagree)
johnswilson1 Avatar
175 months ago
Poor reporting

Very misleading.

For one, you shouldn't be reporting this quarter to last quarter. Instead you should be reporting this quarter to the same quarter one year ago. Second, this is the end of the cycle for the iPhone 4S. Even my long-ago dead grandmother knows that. Third, even if we did look at the dropoff from the past sequential quarter to this one sales are still remarkably strong. I would even posit that they held much better than other phones released in a similar time period.
Score: 8 Votes (Like | Disagree)
Chupa Chupa Avatar
175 months ago
The real shocker is why are so many people still buying iPhones ahead of the imminent release of the next version and price reduction of the 4 and 4s.
Score: 5 Votes (Like | Disagree)
Ballis Avatar
175 months ago
Not bad considering its about 100 phone models for the "others" versus 3 models for Apple.
Verizon only supports 2 Apple models I think (afaik, there is no Verizon 3GS), making these numbers even more impressive.
Score: 5 Votes (Like | Disagree)