Apple's Share of U.S. PC Shipments Rises to 12% in 2Q 2012

Research firm Gartner today released its preliminary personal computer shipment data for the second quarter of 2012, offering up a picture of market performance during the quarter. While Apple experienced only small year-over-year unit growth of 4.3% in the United States, the company was the only one of the top five vendors to see year-over-year growth and the company once again outperformed the overall industry and its 5.7% decline.

gartner 2Q12 us
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q12 (Thousands of Units)

Apple's share of the U.S. market rose to 12.0% for the quarter after two straight quarters of decline due to the company's seasonality. The figure, which allowed Apple to consolidate its hold on the third position in the U.S. market behind HP and Dell, marked Apple's second best performance in recent years following a 12.9% share in the third quarter of 2011. The third quarter, which includes back-to-school purchases in many of Apple's strongest markets, is typically its best-performing quarter.

gartner 2Q12 us trend
Apple's U.S. Market Share Trend: 1Q06-2Q12 (Gartner)

As usual, Gartner did not cover Apple's worldwide market share for the quarter, as the company does not rank among the top five vendors on a worldwide basis. PC shipments experienced a 0.1% year-over-year decline on a worldwide basis, with strong growth from Asus and Lenovo being offset by declines from HP and Dell.

Update: IDC has released its own estimates for the quarter, pegging Apple at a 1.1% year-over-year decline in U.S. shipments and an 11.4% share of that market. IDC estimated that Lenovo was able to enter the top five on the strength of a 6.1% year-over-year gain, but the overall U.S. market was much weaker than expected in registering a 10.6% drop.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

sebi247 Avatar
174 months ago
???? So Apple sold 1910 macs? Thats not a lot to shout about is it.
x1000

(Thousands of Units)
Score: 20 Votes (Like | Disagree)
CodexMonkey Avatar
174 months ago
Everyone who says that Macs are overpriced needs to take a good long look at these figures. Some of the cheaper alternatives (hardware and/or windows software) simply don’t work as well as they should and, if something does not work as well as it should, then it could be free - it’s still no use.

Every Mac I’ve bought since 1986 has made my eyes water price-wise (esp. when comparing it to cheaper alternatives available at the time) and yet every time I’ve bought a new computer it’s been a Mac - not because I’m a fan-boy (I am) but because it always does what I want it to do, and often more - from the moment I get it out of the box until long after I sell it. I used a PC just last week for a few hours. The UI was ugly, it crashed twice, it kept asking me stupid questions and then could not find my digital camera without a long, drawn out installation session.

The day Ballmer, Dell and various other people get their heads around the fact that lots and lots and lots of people, even in hard times, will pay that little bit more in return for almost 100% customer satisfaction, is the day the trend shown in this graph will be reversed.

Ballmer, however, won’t ever get it - because the man’s an idiot and a liability to Microsoft’s legacy.

Steve got it. Jony gets it. Bob (who will be missed) gets it. Phil gets it.

So yeah, we go out with our hard earned burning our wallets - and we get it.
Score: 16 Votes (Like | Disagree)
madrag Avatar
174 months ago
Release a new iMac and a new Mac Pro and those numbers will rise.

I dare you Apple.
Score: 12 Votes (Like | Disagree)
KnightWRX Avatar
174 months ago
God, I miss the VOTE DOWN button. :(

Why ? If they did update the iMac and Mac Pro, they would probably get quite a few more sales, which is what the poster was hinting at. Why would you down vote him ?

Why not explain to us why you don't agree instead of cowardly down vote ?
Score: 9 Votes (Like | Disagree)
Yvan256 Avatar
174 months ago
???? So Apple sold 1910 macs? Thats not a lot to shout about is it.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q12 (Thousands of Units)
1910 x 1000 = 1910000 computers.

That's for one quarter, so more or less 90 days.

1910000 / 90 = 21222 computers per day, or 884 computers per hour, or 14 computers every minute, or about one Mac sold every four seconds.
Score: 8 Votes (Like | Disagree)
Renzatic Avatar
174 months ago
God, I miss the VOTE DOWN button. :(
I'm glad it's gone. Now you won't have perfectly reasonable posts being downvoted to hell and back simply because someone said something some other guy didn't like.

Such as "Android is a perfectly good platform, and competes quite well with iOS these days".

That's a true statement, but just mentioning Android in a positive light is enough to get people all riled up. If I said that within the first two pages of a thread, I would've been sporting a -15 for no other reason other than NUH UH UR DUM! I USE APPLE STUFF BECAUSE INNOVATION AND STEVE JOBS AND STUFF ITS THE BESTEST EVER -1".

Now if you disagree with something someone says, you have to make a post to air your disagreement. You can't just snipe at people passive aggressively anymore.

...though admittedly, this could end up being a double edged sword.
Score: 7 Votes (Like | Disagree)