proview logoAmong several lawsuits filed by Chinese company Proview alleging that it legally owns the "iPad" trademark in China despite a deal December 2009 between Proview's Taiwanese arm and a dummy corporation set up by Apple for the purposes of acquiring the trademark, one lawsuit has been filed in the United States. In that suit, filed in California in late February, Proview alleged that Apple had engaged in deception in its efforts to acquire the trademark.

The Wall Street Journal now reports that the judge handling the case has thrown it out of court, citing an apparent agreement between Apple and Proview to adjudicate their differences in Hong Kong courts, where Apple won a decision last year.

After Proview took its legal case to the U.S., Apple argued for the case to be dismissed on the grounds that the parties had agreed to settle any legal disagreements in Hong Kong.

Judge Pierce upheld that view, writing that Proview failed to provide evidence that the selection of Hong Kong was "unreasonable or unfair," according to a copy of the order.

In response to the decision throwing out the U.S. case, Proview's lawyers claimed that the decision was not based on the merits of the case and that the company will appeal the decision.

The U.S. developments come as Apple and Proview continue their litigation in China, where the two companies are engaging in court-suggested settlement talks that have reportedly seen Apple for the first time making a settlement offer. But the two parties apparently remain far apart in their expectations for a settlement, and it is unclear whether the talks will yield any agreement.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

Gubbz Avatar
177 months ago
I don't see the issue, ProView obviously sold the name for what they felt was a fair price, otherwise why did they sell it? Dummy company or not, they willingly sold it. The price shouldn't quadruple (and that is being extremely conservative lol), just because it's Apple... If you queue up and buy a burger, you expect to pay the same as the guy in front of you, you wouldn't expect to be asked to see a payslip so they could calculate out how much you have to pay... It just sounds like sour grapes, if they had known who it was, they'd have upped the price...
Score: 10 Votes (Like | Disagree)
komodrone Avatar
177 months ago
We all pay 99 cents for a double cheeseburger, whether you're a homeless guy or a billionaire.
Score: 7 Votes (Like | Disagree)
ingra888 Avatar
177 months ago
China is china, more than half the stuff they produce are blatant copies with slight differences in words but you can see what they
replicated.
The government in china turns a. Blind eye to it.
But when the shoes on the wrong foot, they can't take no for an answer.
Problem with Chinese businesses is contracts and documents are not worth the paper they are written on.
Score: 4 Votes (Like | Disagree)
fabian9 Avatar
177 months ago
I don't see the issue, ProView obviously sold the name for what they felt was a fair price, otherwise why did they sell it? Dummy company or not, they willingly sold it. The price shouldn't quadruple (and that is being extremely conservative lol), just because it's Apple... If you queue up and buy a burger, you expect to pay the same as the guy in front of you, you wouldn't expect to be asked to see a payslip so they could calculate out how much you have to pay... It just sounds like sour grapes, if they had known who it was, they'd have upped the price...

That's exactly right! It's also not very difficult to work out who might have an interest in the name iPad, considering at the time there was an iMac, iPod, iPhone, etc. on the market!

Proview missed a trick here and they're trying to dig themselves out of a hole.
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
177 months ago
From previous articles found on this site, they have mentioned that Taiwan didn't have the rights to sell the name (even though some corporate head office guys were involved).

If I bought a car and "gave" it to my daughter and then she decided to sell it without my signature/say so, then it wasn't a legit sale.

I don't know what is involved in selling rights to a name, but if the right people didn't sign the dotted line then they might have a case.

On the other hand, if I offered to buy your car, you said that it was your daughter's, and I handed the money to your daughter while you were watching, and then you called the police for car theft when I drove away, I don't think you would get away with it. And that is exactly what Proview is trying to do.
Score: 2 Votes (Like | Disagree)
bretm Avatar
177 months ago
We all pay 99 cents for a double cheeseburger, whether you're a homeless guy or a billionaire.

The McDouble only has one slice of cheese now. But yeah.
Score: 2 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...