Hipstamatic and Instagram -- Apple's iPhone Apps of the Year in 2010 and 2011 -- will be announcing a partnership that allows photos taken in Hipstamatic to be ported to Instagram's social network with one click. The partnership was reported by Fast Company.
It represents the first time Instagram has opened up this platform API to third parties, and marks a move toward letting photos freely flow into Instagram's network from outside sources. "When we launched, it was all about Facebook and Flickr and Twitter, and now we're seeing a huge shift in our user base toward Instagram," says Hipstamatic cofounder and CEO Lucas Buick. "We've never been a social networking company, but we clearly benefit from social networks. So this will be the first app outside of Instagram that lets you into their network. That's pretty cool for us."
Hipstamatic users will have the option to push their photos directly to Instagram, including notes about which lens, film, and flash were used. The photos will be tagged with the attribution Taken with Hipstamatic.
Instagram and Hipstamatic aren't the only photography apps to enable cross-app partnerships. The makers of Camera+ recently updated their app with APIs to allow other app developers to integrate Camera+ into their apps.