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Video of Apple's iPad Media Event Now Available

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Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
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Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...

Top Rated Comments

WeegieMac Avatar
183 months ago
Does anyone else wish they could put a handle into Tim Cook's back and wind him up so he goes just a wee bit faster?
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
183 months ago
Listening to Tim Cook is painful. I think I'd rather watch Steve Ballmer jump up and down on stage instead...
Er nothing is more painful than listening to Ballmer. :eek:
Score: 3 Votes (Like | Disagree)
183 months ago
lame keynote?

Well, I was no big fan of Steve Jobs' keynotes, but I did admire his showmanship. Great Keynotes, no doubt.

But... is it just my perception, or was today's presentation extremely LAME?

I mean, regardless of how excited (or not) one can be for the new iPad, the keynote performers' style, rhythm and general organization was, IMO, just boring.

Or is it that this ***** doesn't bring the same excitement anymore? I mean, the will be "new" iCrap every year, new iOS, new OS X.... all with relatively marginal improvements over its predecessors. Rarely something groundbreaking...

Any thoughts?
Score: 3 Votes (Like | Disagree)
kavika411 Avatar
183 months ago
What are we to make of the "touch" comment on the invitation? Yes, I understand that the display of the new iPad is beautiful, but what of the "touch" comment? What makes the new iPad more touch-worthy than iPads 1 and 2? I don't understand why they'd deliberately include that word. Perhaps I'm overlooking something.
Score: 3 Votes (Like | Disagree)
183 months ago
Listening to Tim Cook is painful. I think I'd rather watch Steve Ballmer jump up and down on stage instead...
Score: 2 Votes (Like | Disagree)
mentaluproar Avatar
183 months ago
Tim Cook: A new menu and higher resolution on our appleTV!
The rest of the world: So what?

Tim Cook: There new iPad has new apps and a very high resolution!
the rest of the world: So what?

Tim Cook: Apple, WOOHOO!
one man in the audience: -golf clap-

Seriously, there was nothing interesting about this keynote. The products were not surprising in any way. The improvements were just spec bumps as I see it. It didn't even seem like Tim Cook was excited about this.

Let's face it. This is becoming a hollow ritual in the post-Jobsian era. A high school drama student gets an audience more excited than this.
Score: 2 Votes (Like | Disagree)