Apple Seeks to Thwart iPhone Scalpers in Hong Kong with New Reservation System

Seeking to thwart would-be iPhone scalpers in Hong Kong, Apple has instituted a new reservation system (via 9to5Mac) to handle in-store purchases. With the new system, customers wishing to purchase an iPhone at the company's retail store in the IFC Mall must request a reservation between 9:00 AM and noon one day prior to their desired purchase. By 9:00 PM that same day, Apple will determine stock levels for the following day and notify customers who are granted reservations for the following morning.

iphone hong kong reservation
Apple's previous reservation system had opened at irregular times during the day, with bots run by scalpers snapping up all available slots within seconds. Under the new system, customers wishing to make reservations will need to list contact information and their government ID numbers, with Apple presumably cross-checking that information before granting the reservations. Customers will then have to show their government ID once they arrive to purchase an iPhone 4Sunder their reservation.

Due to high demand, we are accepting a limited number of iPhone reservations per day. To request an iPhone reservation, please choose your store and the iPhone you want. If we have an iPhone reservation for you, you’ll receive a confirmation email by 9:00 p.m. tonight that includes the time when you can pick up your iPhone tomorrow. A government-issued photo ID matching the name and ID number on your reservation is required for iPhone purchases. If you don’t receive an email, we were unable to reserve an iPhone for you, and you can try again another time. Only those who receive an email confirming their reservation will be able to purchase an iPhone; we will not be selling iPhone 4 or iPhone 4S to walk-in customers.

Hong Kong is only one area where Apple has experienced problems with scalpers snapping up all available stocks of popular iPhone models. Violence associated with the iPhone 4S launch in mainland China resulted Apple halting all in-store sales at the company's five retail stores in mainland China earlier this month, and the company has yet to reinstate in-store sales in that country.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Awe Dropping Apple Event Feature

Apple Event Logo Hints at Two iPhone 17 Pro Features

Wednesday August 27, 2025 6:36 am PDT by
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
crossbody strap

iPhone 17's 'Crossbody Strap' Accessory to Feature Magnetic Design

Thursday August 28, 2025 7:49 am PDT by
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu." Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
airpods pro 2 gradient

AirPods Pro 3: Four Key Design Changes Anticipated

Tuesday August 26, 2025 4:05 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes. The fourth‑generation AirPods offer useful clues to Apple's design cues for ...

Top Rated Comments

808? Avatar
177 months ago
Just activate them when purchased.

All official iPhones in Hong Kong are sold unlocked, so activating them still doesn't help.
Score: 6 Votes (Like | Disagree)
Consultant Avatar
177 months ago
Should limit how many each ID can buy, otherwise the scalpers will just get more people.

but we border the lines of idolatry right? :eek:
Greedy scalpers making money =/= idolatry.
Score: 6 Votes (Like | Disagree)
ghostface147 Avatar
177 months ago
Just activate them when purchased.
Score: 6 Votes (Like | Disagree)
salmoally Avatar
177 months ago
I welcome anything that makes a Scalper question his/her choice of career.

Missed out on so many online gig ticket sales, only to see them on ebay for 4 times the price seconds later makes me kinda angry.
Score: 4 Votes (Like | Disagree)
Will do good Avatar
177 months ago
90% of the purchase in HK will be resold in China with a major markup.
Score: 4 Votes (Like | Disagree)
TheMacBookPro Avatar
177 months ago
Hong Kong is only one area where Apple has experienced problems with scalpers snapping up all available stocks of popular iPhone models.

With Apple (previously) letting Hong Kong users order up to 10, unlike the 2-per-person limit implemented in every single other country, I cannot see why :rolleyes:
Score: 3 Votes (Like | Disagree)