Analysts Bump iPhone Expectations for Apple's Holiday Quarter

152516 apple logoThree-quarters of the way through Apple's holiday quarter, a slew of analysts have increased their calculations of the company's performance, while expecting record iPhone sales on the back of Apple's most successful iPhone launch ever.

Interestingly, Citi analyst Richard Gardner claims to have specifically heard that Apple just last week made a significant boost to its iPhone orders with suppliers, suggesting significant upside for the current quarter.

Our meetings in Taiwan suggest that Apple raised 4CQ11 iPhone orders to suppliers meaningfully just last week. The new iPhone build plan is meaningfully above the low-30’s million figure that we were hearing previously. Given such a significant order increase at this late stage in the quarter, it seems clear that Apple is headed for a meaningful upside surprise on iPhone shipments this quarter.

Other analyst updates include:

- Maynard Um of UBS raised his estimate of iPhones sold on the quarter to 30 million from 28. Um noted that his team believes the 30 million number is still conservative, especially with an iPhone 4S launch in China pending.

- Shaw Wu of Stern Agee raised his iPhone expectations from 26 million to 28 million, though he believes those numbers could run even higher thanks to high demand from Asia.

- William Power of R.W. Baird raised his iPhone estimate to 31.2 million units.

- Mark Moskowitz of JP Morgan raised his iPhone estimates to 28 million units from 25.3 million.

- Mike Walkley of Canaccord Genuity raised his iPhone estimate to 30.5 million from 29 million units, saying "our November checks indicated strong global iPhone sales with Apple share gains versus Android smartphones in the US and Western Europe".

While the iPhone is expected to be a powerhouse this quarter, Power, Moskowitz and Walkley all cut expectations slightly on the iPad.

Apple CEO Tim Cook, on the most recent Apple earnings call in mid-October weighed in with his own expectations, saying his team was "very confident that we will set an all-time record in the December quarter for iPhone sales."

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

Sasha-1 Avatar
182 months ago
just got a Galaxy Nexus through my work. Makes the iPhone 4GS look like a kids toy

I went from the 3Gs to Android. Owned the HTC EVO, the G2x and the Nexus S. Finally went back to the iPhone 4S. It's so easy to get caught up in what Android has to offer, but in the end I think the email app is so much better on iOS. The apps are polished and perfect. I don't have the widgets, which I was down to using just a weather widget anyway. Love Siri. The iPhone 4S just has a much better response. It's more fluid and dynamic. Android feels clunky to me. Your milage may vary.
Score: 5 Votes (Like | Disagree)
JHankwitz Avatar
182 months ago
How could so many people fall for the iPhone "S" release cycle?! It is so sad...

I can't figure out what your comment means. How could it be sad that more and more people are equiping themselves with the best technology available on the planet? I purchased an iPhone 4 just a few months ago, and I'm far from sad about it. It's providing me with all I need.
Score: 5 Votes (Like | Disagree)
ForzaJuve Avatar
182 months ago
Raised my expectations

Based on the other analysts estimates I just raised my estimate to 30.49 million, can you add my name to that list if I tell you I am an analyst?
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
182 months ago
It's almost a guarantee that the stock is going to hit $500 at the minimum and probably $600 by 2013 if not sooner.

That's nonsense. If that was "almost a guarantee" then the stock price would be higher today.
Score: 2 Votes (Like | Disagree)
alphaod Avatar
182 months ago
The 4S makes a great gift for family and friends who live abroad.

How could so many people fall for the iPhone "S" release cycle?! It is so sad...
Fall for what? Maybe I broke my iPhone 4 and it's out of warranty, what do I do? I buy a 4S, not the 4. You're ignorance to the multitude of possibilities someone would buy the 4S is sad.
Score: 1 Votes (Like | Disagree)
brewser Avatar
182 months ago
Man, I hate when they do this because if Apple doesn't sell that many then everyone is disappointed and the stock drops. I hate analysts!
Score: 1 Votes (Like | Disagree)