ntt docomo logo
The Wall Street Journal reports that Apple and NTT DoCoMo are still in discussions over a potential agreement to bring the iPhone to Japan's largest carrier. The carrier is concerned, however, over Apple's unwillingness to allow DoCoMo to install its own applications such as its popular e-wallet and mail services on the device. NTT DoCoMo is also concerned over Apple's unit volume commitment demands.

"We haven't given up our hope of introducing the iPhone" but Apple typically asks carriers to commit a large volume, Ryuji Yamada, president and chief executive of Japan's biggest mobile operator by subscribers, told Dow Jones Newswires in an interview Tuesday.

"If the introduction of the iPhone results in the mass majority of our products occupied by the iPhone, then that's a scenario that's difficult to us to swallow."

Apple and NTT DoCoMo have long been rumored to be in talks regarding the iPhone, but the device was until just recently available in Japan exclusively through SoftBank, which launched the iPhone in 2008. With the launch of the iPhone 4S, KDDI has begun offering the iPhone, putting additional pressure on NTT DoCoMo.

Related Forum: iPhone

Top Rated Comments

Ihatefall Avatar
183 months ago
Apple needs to give in at least a little, at least on the volume requirements. Japan's mobile industry is backwards as can be (expensive, slow, no cheap prepaid for travelers) and makes even Canada look reasonable (ish).

At least on the speed issue, DoCoMo is the only network that's really iPhone-worthy in Japan... it would be a HUGE thing for DoCoMo to get it...
Slow? They were on 3.5G before most of the world was on 3G! They had hspa+ in 2007 when Att just got it!
Expensive? My US bill is about the same as my Japan bill? In fact when the iPhone came to Japan I was worried about it only being 3G.
Last time I bought a sim card in Japan it was $35 for the month, unlimited texting, 30 mins or so of talk time.
If you're in the cities, softbank is where it's at they are the ones changing the japan mobile industry not the other two dinosaurs.
Score: 1 Votes (Like | Disagree)
ranReloaded Avatar
183 months ago
I hope they can figure this out. The iPhone on DoCoMo would be huge. I think there are as many Android users as there are in Japan simply due to the lack of an iPhone on DoCoMo.

So true. Just can't see the stubborn old men at DoCoMo's management giving in. They wish they could stay in the stone age forever.
Score: 1 Votes (Like | Disagree)
ChristianVirtual Avatar
183 months ago
They can discuss whatever they want: just allow me to buy unlocked devices in Japan, too.
When I would decide to get a subsidized device a SIM lock is ok; if I pay full price just give me the device and let me use it the way I want.
Score: 1 Votes (Like | Disagree)
beebler Avatar
183 months ago
I hope they can figure this out. The iPhone on DoCoMo would be huge. I think there are as many Android users as there are in Japan simply due to the lack of an iPhone on DoCoMo.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Now that Black Friday is in the rearview mirror, Cyber Monday discounts have begun appearing online, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...