Research firm Gartner today released its results of worldwide mobile phone sales for the third quarter of 2011, once again revealing how delayed purchases ahead of the iPhone 4S resulted in a dip in unit sales and market share for Apple. According to the report, Apple's share of the total mobile phone market came in at 3.9% for the quarter, down from 4.6% in the previous quarter. The performance was strong enough, however, to maintain fourth place in the rankings behind Nokia, Samsung, and LG.
Apple shipped 17 million iPhones, an annual increase of 21 percent, but down nearly 3 million units from the second quarter of 2011 because of Apple's new device announcement in October. Gartner believes Apple will bounce back in the fourth quarter because of its strongest ever preorders for the iPhone 4S in the first weekend after its announcement. Markets such as Brazil, Mexico, Russia and China are becoming more important to Apple, representing 16 percent of overall sales and showing that the iPhone has a place in emerging markets, especially now that the 3GS and 4 have received price cuts.
Looking at the narrower smartphone market, which represented 26% of mobile phone sales during the quarter, iOS slipped from an 18.2% share in the second quarter to 15.0% in the third quarter, trailing market leader Android and Nokia's soon-to-be-defunct Symbian platforms. Notably, Android leapt to grab 52.5% of the smartphone market during the quarter, more than doubling year-over-year and up significantly from 43.4% just last quarter.
But even as Android surges to take more than half of the worldwide smartphone market by units, Apple continues to increase its share of mobile phone industry profits, with several studies showing that Apple currently takes in more than half of the industry's profits.
In another stark example of Apple's rise to dominance in profit share, Fortune yesterday published several charts from a new report from analysts at Oppenheimer & Co. The graphs show that while Apple's share of smartphone unit sales has somewhat stagnated over the past couple of years, its share of smartphone profits has soared to an estimated 65% during 2011. That trend is predicted to continue in 2012, with Apple pushing toward 70% profit share.
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.
The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Wednesday October 22, 2025 4:44 pm PDT by Juli Clover
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name.
Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Wednesday October 22, 2025 11:34 am PDT by Juli Clover
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down.
In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source.
The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies.
Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Wednesday October 22, 2025 10:48 am PDT by Juli Clover
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
Subscribe to the MacRumors YouTube channel for more videos.
Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Those marketshare reports always fail to include the iPod and the iPad, which are all part of the iOS ecosystem. If they actually included ALL iOS devices in those studies, the TRUTH would be revealed: that Apple completely dominates & decimates their competition.
The iPod and the iPad are not a phone. Only the iPhone is. Can you make calls with a iPod or iPad via a celluar network? Thought so.
Android is an excellent platform? We must have very different definitions of the word "Excellent".
Here we go again. Yes, some people prefer Android and some iOS en some others WP7. It's called personal prefference. Bassicly it is letting them pick the tool that they want to use to acomplish the same thing.
Both iOS,Android and WP7 are very good, and they both have their positive and negative sides. Who are you to judge someone just because they use a different platform...
Those marketshare reports always fail to include the iPod and the iPad, which are all part of the iOS ecosystem. If they actually included ALL iOS devices in those studies, the TRUTH would be revealed: that Apple completely dominates & decimates their competition.
Why include them? This is only about phones and based on that, Android marketshare can't be touched.
Those marketshare reports always fail to include the iPod and the iPad, which are all part of the iOS ecosystem. If they actually included ALL iOS devices in those studies, the TRUTH would be revealed: that Apple completely dominates & decimates their competition.
Yap, because the iPod touch is a very good smartphone, isn't?
Android is an excellent platform? We must have very different definitions of the word "Excellent".
Well, you also have a definition for smartphone or phone that includes iPod Touch and ipad, so yes, perhaps your definition of excellent may be also wrong
You do realize that the internal components of an Apple computer is the same as you'd find in any other computer, right? The hard disc, RAM, graphic cards etc are all bulk standard ( In fact, graphic cards found in Apple PCs are often inferior to their Windows PC counter parts )
The internal components of Megan Fox are the same as those of any other woman.
This saddest part of all this is I remember a time, not too long ago, when you were considered cool having iPhones, and MacBook Pros, etc......now everyone has one.....
you wanna be the only cool kid with the shiny toy so everybody likes you?
