Rumors have suggested that Apple has acquired 3D mapping firm C3 Technologies. While much of the early demos showed C3's ability to create realistic looking 3D maps, the company had also been working on both street view and interior views prior to their acquisition.
BrightSideOfTheNews reported in a January, 2011 article that the company was creating street level imagery as well using the same technology:
In addition to 3D maps, C3 also makes awesome street level imagery captured using "an advanced multiple camera system with overlapping viewing angles to capture the entire surroundings in stereo."
Beyond street level views, the company was also offering interior panoramas as shown in this early promotional photo:
SingularityHub noted how C3 created these interior shots:
As well as increasing its geographic range, C3 is expanding into interior settings. With a special camera rig, they can also create a 3D model of the interior of a building using the same photo stitching they use with their aerial or street level maps. Businesses have to request C3 to come in and create such an inside map of their facilities, so don’t expect these 3D indoor maps to become ubiquitous anytime soon. Still, the technology is ready and available, so we’re bound to see at least a few examples in the months ahead.
Obviously, both street-level work and interior shots are particularly resource intensive. In fact, the interior views are said to have required businesses to invite the company in to make create the images. It's not clear if Apple will use the technology to this degree when they release it. At a minimum, however, street view data would be required to make it match up feature for feature with Google's technology which presently powers iOS Maps.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Wednesday November 12, 2025 11:42 am PST by Joe Rossignol
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
Schmidt says it sees Apple's voice assistant Siri as a "significant development" that could threaten Google's business. I wonder what Schmidt will say about this?
This will not match Google, it will be far superior. The maps will be seamless since they are 3D models. You will be able to run street view as if you were driving down the road. It would be perspectively correct for the lane and direction of travel and it could show custom overlays for turn by turn directions.
Apple will have the single best turn by turn imagery out there.
Another great acquisition by Apple. I still remember when they acquired FingerWorks, i.e., rights to use their multi-touch technologies in their products.
No, if they are doing that imaging and data mining they won't be like the other cars with all the cameras, antennas, etc.
I've seen cars like that in London with no logos on them. We really can't make any assumptions about this stuff. I mean, how many people have seen a Google Streetview car for certain?
The data issue is also a non-issue because nothing is stopping Apple buying in this data from Google or from multiple sources. Big data is a big deal and Google are far from the only player here.
Let's be clear on this, Apple is spending big and they're planning to launch something in this space. We don't know what and we don't know when but if it looks as good as the C3 stuff then we're in for a treat when it hits.