iPhone 4S Sales Now Reservation-Only at Apple Retail Stores in U.S. and Canada

iphone 4s reserve
Apple has updated its "how to buy" page for the iPhone 4S to note that Apple retail stores in the United States and Canada are now selling the device on a reservation-only basis. Customers will need to visit Apple's site after 9:00 PM each evening to reserve a phone for the following day.

iPhone 4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store.

MacRumors spoke to a representative at one Apple retail store who noted that that location continues to sell the iPhone 4S to walk-in customers but that supplies are "evaporating". But as supplies tighten Apple seems to be pushing customers toward the reservation channel in order to minimize lines and disappointed customers.

It seems unlikely that Apple retail stores would refuse to sell unreserved iPhone 4S stocks to walk-in customers, so the company may simply be taking reservations and then distributing any remaining stock each day on a walk-in basis.

Apple is placing some restrictions on iPhone 4S walk-in sales in other countries as well, noting that it will take reservations for both on-contract and SIM-free iPhone 4S models after 9:00 PM, but only on-contract phones will be offered on a walk-in basis in those countries. Limiting walk-in sales of SIM-free handsets is likely designed to discourage mass sales into the grey market, such as in China where the devices are selling for as much as $2000.

Related Forum: iPhone

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Top Rated Comments

trekkie604 Avatar
167 months ago
Is there something wrong with that?

Nope. Just like there isn't anything wrong with Apple trying to make it harder to do so.
Score: 17 Votes (Like | Disagree)
hakuna-matata Avatar
167 months ago
It's amazing how nobody here seems to notice how's paying 2000$ for a phone (i know its iPhone, but still..come on) is just normal..this just shows what an iPhone can do:) if you don't have an iPhone, you don':cool:t have an iPhone..as simple as that!
Score: 3 Votes (Like | Disagree)
Steven.nevets Avatar
167 months ago
sounds like a great idea! anyone know if I can do a rogers upgrade at an apple retail store?
Score: 3 Votes (Like | Disagree)
JoshJosh117 Avatar
166 months ago
They won't. How do you feel when someone buy your reserved iPhone 4s?

How is anyone supposed to reserve anything when the site isn't even working?
Score: 2 Votes (Like | Disagree)
zorinlynx Avatar
167 months ago
Is there something wrong with that?

Yes, there's plenty wrong with that.

The exporters/resellers shouldn't be able to buy more than a limited number of phones until domestic demand goes down to the point that there is plenty of stock. People here should be able to buy their phones without having to wait in long lines or gamble on whether they'll be in stock.

The flippers can wait. Domestic customers are more important.
Score: 2 Votes (Like | Disagree)
DiamondMac Avatar
167 months ago
Is there something wrong with that?

Yes, there is..simple question, simple answer
Score: 2 Votes (Like | Disagree)