Relive the fast-action excitement of all your arcade favorites, like Asteroids, Centipede, and Missile Command.
Simply connect your iPad to Atari's Greatest Hits app for Duo, and you're ready to share the fun with family and friends anywhere!
The device appears to be very similar to well received iCade from ThinkGeek.
Technabob speculates that this new iPad-compatible joystick's simpler design may be cheaper than the iCade which is priced at $99. The iCade carries a mini arcade cabinet design while the Atari Arcade Joystick offers a more open layout.
The design appears to support both landscape and portrait orientations. No details are provided, but it's likely the device also uses Bluetooth rather than going straight into the dock connector. This is how the iCade works as well, by emulating a Bluetooth keyboard. This system also makes it easier for 3rd party developers to build in support for the accessories.
Atari's Greatest Hits offers 100 classic Atari games for the iPad and iPhone. It was the first app to provide support for the iCade with several others following. No word on when Atari's joystick will be available, just "soon".
Update: DVICE reports that the ATARI Joystick uses the dock connector (not bluetooth) and will be available for $60 on October 2nd. at Target.