Apple's Eddy Cue Promoted to Senior Vice President for Internet Software and Services

eddy cue headshot
Just yesterday, we noted that Eddy Cue, Apple's vice president for Internet services, had been responding to customer emails redirected to him via Tim Cook. 9 to 5 Mac now notes that Cue has been officially promoted to a senior vice president position, reporting directly to Cook.

Cue has already received his own page on Apple's list of senior executives, which now includes nine senior vice presidents under Cook. From an internal Apple email sent by Tim Cook:

Team,

It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

Tim

In addition to overseeing the iTunes Store, App Store, iBookstore, and iCloud, Cue will also take over leadership of the iAd mobile advertising group at Apple. iAd had been led by Quattro Wireless founder Andy Miller, who came to the company with Apple's acquisition of Quattro last year. It was revealed several weeks ago that Miller is leaving Apple to take a position with a venture capital firm.

Cue's promotion may be the first move in a reshuffling of Apple's leadership following Tim Cook's ascension to the CEO position. There has been speculation about what Apple might do to fill the currently-vacant Chief Operating Officer position previously held by Cook, and Ron Johnson's position as senior vice president for retail will soon be vacant as he leaves to take the CEO position at department store chain J.C. Penney.

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
bug security vulnerability issue fix larry

Update Now: iOS 26.2 Fixes 20+ Security Vulnerabilities

Friday December 12, 2025 11:11 am PST by
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited. There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...

Top Rated Comments

machpost Avatar
187 months ago
I wonder if he has a daughter named Barbie.
Score: 4 Votes (Like | Disagree)
Eduardo1971 Avatar
187 months ago
With this promotion he should consult with a hairstylist.
:o
Score: 4 Votes (Like | Disagree)
noahhendrix Avatar
187 months ago
Doesn't seem that interesting that he is "placed directly next to CEO Tim Cook" when the list is in alphabetical order by last name.
Score: 4 Votes (Like | Disagree)
iMacC2D Avatar
187 months ago
Removed.
Score: 3 Votes (Like | Disagree)
JMP Avatar
187 months ago
Who the hell gives a Sh.. !!!?
Good for him.
Score: 3 Votes (Like | Disagree)
troop231 Avatar
187 months ago
Congrats Eddy! :cool:
Score: 3 Votes (Like | Disagree)