Apple's Eddy Cue Promoted to Senior Vice President for Internet Software and Services - MacRumors
Skip to Content

Apple's Eddy Cue Promoted to Senior Vice President for Internet Software and Services

eddy cue headshot
Just yesterday, we noted that Eddy Cue, Apple's vice president for Internet services, had been responding to customer emails redirected to him via Tim Cook. 9 to 5 Mac now notes that Cue has been officially promoted to a senior vice president position, reporting directly to Cook.

Cue has already received his own page on Apple's list of senior executives, which now includes nine senior vice presidents under Cook. From an internal Apple email sent by Tim Cook:

Team,

It is my pleasure to announce the promotion of Eddy Cue to Senior Vice President of Internet Software and Services. Eddy will report to me and will serve on Apple’s executive management team.

Eddy oversees Apple’s industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple’s innovative iCloud services. He is a 22-year Apple veteran and leads a large organization of amazing people. He played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Apple is a company and culture unlike any other in the world and leaders like Eddy get that. Apple is in their blood. Eddy and the entire executive management team are dedicated to making the best products in the world that delight our customers and make our employees incredibly proud of what they do.

Please join me in congratulating Eddy on this significant and well-deserved promotion. I have worked with Eddy for many years and look forward to working with him even closer in the future.

Tim

In addition to overseeing the iTunes Store, App Store, iBookstore, and iCloud, Cue will also take over leadership of the iAd mobile advertising group at Apple. iAd had been led by Quattro Wireless founder Andy Miller, who came to the company with Apple's acquisition of Quattro last year. It was revealed several weeks ago that Miller is leaving Apple to take a position with a venture capital firm.

Cue's promotion may be the first move in a reshuffling of Apple's leadership following Tim Cook's ascension to the CEO position. There has been speculation about what Apple might do to fill the currently-vacant Chief Operating Officer position previously held by Cook, and Ron Johnson's position as senior vice president for retail will soon be vacant as he leaves to take the CEO position at department store chain J.C. Penney.

Popular Stories

apple pro tell logo

Apple Launching Two More New Products This Friday

Monday November 9, 2026 4:22 am PST by
The Apple launches keep coming! The company is set to release two new products on Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October. Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and...
imac video apple feature

November 20 to Mark the End of an Era at Apple

Wednesday November 11, 2026 7:51 am PST by
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era. Effectively immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final...
iOS 28 AI

Apple Taking New Approach to Developing iOS 28 and macOS 28

Sunday November 8, 2026 7:42 am PST by
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...

Top Rated Comments

machpost Avatar
198 months ago
I wonder if he has a daughter named Barbie.
Score: 4 Votes (Like | Disagree)
Eduardo1971 Avatar
198 months ago
With this promotion he should consult with a hairstylist.
:o
Score: 4 Votes (Like | Disagree)
noahhendrix Avatar
198 months ago
Doesn't seem that interesting that he is "placed directly next to CEO Tim Cook" when the list is in alphabetical order by last name.
Score: 4 Votes (Like | Disagree)
198 months ago
Removed.
Score: 3 Votes (Like | Disagree)
JMP Avatar
198 months ago
Who the hell gives a Sh.. !!!?
Good for him.
Score: 3 Votes (Like | Disagree)
198 months ago
Congrats Eddy! :cool:
Score: 3 Votes (Like | Disagree)
Latest Stories
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
20 minutes ago
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
42 minutes ago
Apple Support Community Deserved a Proper Goodbye
Apple Support Community Deserved a Proper Goodbye
8 hours ago
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
16 hours ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
16 hours ago
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
17 hours ago
Is It Worth Buying a Ceramic Apple Watch?
Is It Worth Buying a Ceramic Apple Watch?
20 hours ago
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
22 hours ago
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
22 hours ago
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
23 hours ago
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
23 hours ago
Make Apple Watch Listen for Sounds Like the Doorbell
Make Apple Watch Listen for Sounds Like the Doorbell
1 day ago
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
1 day ago
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
1 day ago
Apple's Holiday Gift Guide Highlights iPhone Duo and More
Apple's Holiday Gift Guide Highlights iPhone Duo and More
2 days ago
Three Workers Die at Tata iPhone Parts Plant in India
Three Workers Die at Tata iPhone Parts Plant in India
2 days ago
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
2 days ago
Apple's Claris Testing 'Harbor' App for Local AI on Macs
Apple's Claris Testing 'Harbor' App for Local AI on Macs
2 days ago
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
2 days ago
10 Free iPhone Duo Apps Worth Downloading
10 Free iPhone Duo Apps Worth Downloading
2 days ago
Apple Releases New AirPods Firmware
Apple Releases New AirPods Firmware
2 days ago
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
2 days ago
Apple Announces Swift Student Challenge Ahead of WWDC 2027
Apple Announces Swift Student Challenge Ahead of WWDC 2027
2 days ago
Next iPad Air Likely to Have These 10 New Features
Next iPad Air Likely to Have These 10 New Features
2 days ago
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
2 days ago
New Apple TV Sign Language Feature Announced
New Apple TV Sign Language Feature Announced
2 days ago
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
2 days ago
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
2 days ago
Apple Arcade Adding These Four Games in December
Apple Arcade Adding These Four Games in December
2 days ago
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
2 days ago