Will Apple's Executive Shuffle Bring in New Chief Operating Officer?

With Apple Chief Operating Officer Tim Cook having been elevated to the position of CEO following Steve Jobs' resignation yesterday, a hole has been left in Apple's organizational structure. And while Cook has by all accounts deftly handled operational and other day-to-day aspects of Apple's business during Jobs' several medical leaves of absence, the company will likely at some point look to bring on a new Chief Operating Officer.

jeff williams headshotAllThingsD takes a look at the potential moves for Apple, judging current senior vice president of operations Jeff Williams as the most likely candidate. Hinting that Apple may have been beginning to deploy its succession plan as long as a year ago, Williams was promoted to his current position in July 2010 as Apple elevated his previous vice president-level position to an executive-level senior vice president position.

An Apple veteran, Williams has worked closely with Cook for over a decade and overseen some of the company’s major supply chain deals. It was Williams, for example, who orchestrated Apple’s massive flash memory purchase in 2005, one that effectively cornered the market for NAND flash and left rivals scrambling for supply. He’s also credited with leading wordlwide operations for the iPhone since the device first launched.

Williams joined Apple as head of worldwide procurement in 1998, arriving at nearly the same time as Tim Cook following Steve Jobs' return to the company. In 2004, Williams was promoted to the position of vice president of operations. At the time of his elevation to senior vice president, it was thought that Williams was being groomed to succeed Cook as COO should Cook take on the CEO role. Now that Cook's promotion has taken place, it seems natural that Williams might step into the COO role at whatever point Apple decides it needs to fill the position.

For its part, Apple hasn't commented on any potential future organizational changes, but insists that any transitions would be smooth.

Apple spokesperson Katie Cotton stopped short of denying further organization changes down the road, but she did insist the transition will be smooth.

“Apple is not going to change,” Cotton told AllThingsD. “Apple is a company and culture unlike any other in the world and we are going to stay true to that. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.”

Cook himself has expressed similar sentiments to Apple employees, embracing the new opportunity and promising to "stay true" to the culture and vision of Apple.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

GeekLawyer Avatar
186 months ago
Gonna polish up my résumé forthwith. ;)
Score: 8 Votes (Like | Disagree)
CortexRock Avatar
186 months ago
All Ive, all the time :cool:

Ive* got a lot of time for Johny's work, but I don't think... I... could... handle... all... the... pausing... in... a... key... note... speech ;)

* See what I did there?
Score: 6 Votes (Like | Disagree)
aprofetto8 Avatar
186 months ago
He looks like a stone cold animal.

I like him.
Score: 6 Votes (Like | Disagree)
greenythebeast Avatar
186 months ago
How about Phil Schiller?

Phil's expertise is marketing, not operations. While I'm sure he would be fine for the job, having Williams as the COO makes more sense.
Score: 4 Votes (Like | Disagree)
Pink∆Floyd Avatar
186 months ago
Big question is, who is doing the keynotes, Schiller or Cook?

I hope Steve still does them
Score: 3 Votes (Like | Disagree)
MultiMediaWill Avatar
186 months ago
The should hire Bill Gates.
Score: 3 Votes (Like | Disagree)