AT&T Reportedly Prepping for iPhone Launch in 'Early to Mid-September'

iphone 4 side shot
BGR reports that AT&T is beginning preparations for an expected "early to mid-September" launch of the next-generation iPhone, in line with launch rumors and expectations and other reports of Apple beefing up its retail store staffing over a similar timeframe.

BGR has exclusively learned that AT&T has begun communicating launch plans internally for Apple’s next-generation iPhone 5 handset. We have been told that AT&T has begun informing employees across the company, and those who work in retail locations, to finish any sort of employee training as soon as possible. AT&T is asking managers to finish training in order to have employees available for the influx of foot traffic expected in September, a proven source has shared with us.

Apple has been preparing to increase staffing at its retail stores in the United States and United Kingdom, and rumors have suggested that Apple will use its traditional fall iPod media event to introduce the next-generation iPhone this year. That event has typically taken place in early September, although some reports have pushed that date up into late August this year ahead of a September launch for the device. Apple has announced that iOS 5 will debut this "fall", and that software launch will undoubtedly occur right around the release of the next-generation hardware.

Tag: BGR
Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

mikejd1 Avatar
189 months ago
I feat they will yank our unlimited data for those grandfathered in, especially if there is true 4 G speeds. Time will tell, 6 to 8 weeks to go.

This is what i'm nervous about
Score: 8 Votes (Like | Disagree)
TUD Avatar
189 months ago
You do realize that Verizon doesn't have unlimited data either (for new customers), right?


Yes...

AT&T (voice) is terrible in the Southeast.
Score: 4 Votes (Like | Disagree)
applefanDrew Avatar
189 months ago
It won't have LTE. Look for that in the 2012 models.

it will probably be LTE. qualcomm is supposed to ship a LTE radio chip soon that also supports all older techs as well
They pushed that chip back to early 2012. No LTE this go around.
Score: 4 Votes (Like | Disagree)
cadillac1234 Avatar
189 months ago
I'm not too excited about this to be honest.

The iPhone 4 pretty much maxed me out on the features/performance that I needed from a smartphone. As long as they don't cripple the new OTA sync or cloud features of IOS 5 in the iPhone 4 I'll be happy with my old one.

I'm sure Apple will find a way to change my mind before the launch though :D
Score: 4 Votes (Like | Disagree)
Chief Oddball Avatar
189 months ago
It's looking more and more like a September launch, then. The big question is how big of a difference will there be between the iPhone 4 and 5. Current signs point to "not that much". But given that I'm holding a two-year-old 3GS, I'm probably going to upgrade regardless.

I'm probably going to lose my unlimited data plan, though. I can't say I've ever used more than 2 GB in a month, but it would still suck having one more meter somewhere that I have to keep watch on.
Score: 4 Votes (Like | Disagree)
Tones2 Avatar
189 months ago
I want 64 GB, but I'm sure I won't get it. :(

Tony
Score: 3 Votes (Like | Disagree)