AT&T Reportedly Prepping for iPhone Launch in 'Early to Mid-September' - MacRumors
Skip to Content

AT&T Reportedly Prepping for iPhone Launch in 'Early to Mid-September'

iphone 4 side shot
BGR reports that AT&T is beginning preparations for an expected "early to mid-September" launch of the next-generation iPhone, in line with launch rumors and expectations and other reports of Apple beefing up its retail store staffing over a similar timeframe.

BGR has exclusively learned that AT&T has begun communicating launch plans internally for Apple’s next-generation iPhone 5 handset. We have been told that AT&T has begun informing employees across the company, and those who work in retail locations, to finish any sort of employee training as soon as possible. AT&T is asking managers to finish training in order to have employees available for the influx of foot traffic expected in September, a proven source has shared with us.

Apple has been preparing to increase staffing at its retail stores in the United States and United Kingdom, and rumors have suggested that Apple will use its traditional fall iPod media event to introduce the next-generation iPhone this year. That event has typically taken place in early September, although some reports have pushed that date up into late August this year ahead of a September launch for the device. Apple has announced that iOS 5 will debut this "fall", and that software launch will undoubtedly occur right around the release of the next-generation hardware.

Tag: BGR
Related Forum: iPhone

Popular Stories

MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...

Top Rated Comments

193 months ago
I feat they will yank our unlimited data for those grandfathered in, especially if there is true 4 G speeds. Time will tell, 6 to 8 weeks to go.

This is what i'm nervous about
Score: 8 Votes (Like | Disagree)
193 months ago
You do realize that Verizon doesn't have unlimited data either (for new customers), right?


Yes...

AT&T (voice) is terrible in the Southeast.
Score: 4 Votes (Like | Disagree)
193 months ago
It won't have LTE. Look for that in the 2012 models.

it will probably be LTE. qualcomm is supposed to ship a LTE radio chip soon that also supports all older techs as well
They pushed that chip back to early 2012. No LTE this go around.
Score: 4 Votes (Like | Disagree)
193 months ago
I'm not too excited about this to be honest.

The iPhone 4 pretty much maxed me out on the features/performance that I needed from a smartphone. As long as they don't cripple the new OTA sync or cloud features of IOS 5 in the iPhone 4 I'll be happy with my old one.

I'm sure Apple will find a way to change my mind before the launch though :D
Score: 4 Votes (Like | Disagree)
193 months ago
It's looking more and more like a September launch, then. The big question is how big of a difference will there be between the iPhone 4 and 5. Current signs point to "not that much". But given that I'm holding a two-year-old 3GS, I'm probably going to upgrade regardless.

I'm probably going to lose my unlimited data plan, though. I can't say I've ever used more than 2 GB in a month, but it would still suck having one more meter somewhere that I have to keep watch on.
Score: 4 Votes (Like | Disagree)
193 months ago
I want 64 GB, but I'm sure I won't get it. :(

Tony
Score: 3 Votes (Like | Disagree)