Apple Adjusts International App Store Prices in UK, Australia, Japan and More

Wednesday July 13, 2011 3:14 pm PDT by Arnold Kim

Screen shot 2011 07 13 at 6
As part of its scheduled downtime, Apple has begun adjusting international App Store pricing to bring them in line with current exchange rates. The adjustments have resulted in both price increases and decreases depending on the geographic location. Here are pricing changes for the lowest ($0.99 USD) tiers:

UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr

The change reflects some recent complaints particularly pointing to the wide discrepancy in Australian App Store pricing as compared to the U.S. Not everyone is likely to be happy with the adjustments however, as the prices have gone up in the UK, Mexico and Norway.

As noted by MacStories, many of the countries affected were among those furthest out of line on pricing compared to the U.S.

The timing of the changes suggests that there may be some truth behind the recent claims that Apple will be adjusting international pricing on its soon to be announced hardware releases.

Top Rated Comments

NutsNGum

159 months ago

If hardware comes down in the UK, I won't mind too much. If it stays the same, I'll be buying a flamethrower.

Score: 15 Votes (Like | Disagree)

Examinus

for uk and norway :hahaha, serves you right for not accepting the euro. I live in belgium, and still 0.99$ is 0.79. You are part of the european union, now embrace it's currency.

My Pound is worth more than your Euro. I win.

Score: 14 Votes (Like | Disagree)

9822737

The UK gets burnt again :(

Score: 13 Votes (Like | Disagree)

ImNoSuperMan

How? Current exchange rates are showing as £0.615 for US $0.99. AFAIK, Uk price has VAT included so 69p sounds about right to me.

Score: 12 Votes (Like | Disagree)

RJCP

for uk and norway :hahaha, serves you right for not accepting the euro. I live in belgium, and still 0.99$ is 0.79€. You are part of the european union, now embrace it's currency.

what a ridiculous post... UK and Norway were probably the smartest european country for having kept their currency and still being able to control it while the rest of the Eurozone falls to the attacks of american speculators like a collapsing domino...

Score: 11 Votes (Like | Disagree)

Ducky280

Owwww and does this mean the £20.99 lion upgrade has went up in price before even coming out? lol

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