With Amazon and now Google having rolled out cloud-based music hosting services without the consent of music labels, CNET reports that the labels are reportedly now looking for Apple to become the driving force to bring those companies back to the negotiating table for broader licensing deals.
Since neither company was either able or willing to obtain licenses from the four major labels, neither of them could deliver the same range of options that Apple will be able to offer with its upcoming cloud service, according to multiple music industry sources.
Exactly what those options are, the sources wouldn't say. Nonetheless, the hope in the music industry is that Apple's music service will make the competing offerings look shabby by comparison and force Amazon and Google to pay the licensing rates the labels are asking.
The major labels are reportedly hoping that Apple plans to unveil its licensed version of cloud-based music hosting at its Worldwide Developers Conference (WWDC) set for early next month, moving quickly to market with what many hope will be a superior offering before Amazon and Google's services can become entrenched.
