Steve Jobs Interviewed on Location Tracking Issues

132057 jobs d8 horizontal

Earlier today, Apple officially responded to recent concerns regarding significant amounts of location information being stored on users' iPhone and in system backups, noting that the information is actually a database of nearby Wi-Fi and cellular access points used to provide quick location fixes when needed.

While we noted earlier this week a claimed brief email response from Apple CEO Steve Jobs regarding the issue, he has now spoken more thoroughly about the issue in a new telephone interview with All Things Digital. In the interview, Jobs reiterated many of the same statements made in Apple's official Q&A on the issue, but offers a bit more perspective on things.

Jobs said that the tech industry hasn't done a good job of educating users on what has been a fairly complicated issue.

"As new technology comes into the society there is a period of adjustment and education," Jobs said. "We haven't as an industry done a very good job educating people I think, as to some of the more subtle things going on here. As such (people) jumped to a lot of wrong conclusions in the last week."

Jobs declined to comment on the practices of other companies such as Google that have also been included in the controversy, noting only that Apple intends to participate in discussions with federal legislators and regulatory agencies to reassure them about Apple's practices.

"I think Apple will be testifying," Jobs said. "They have asked us to come and we will honor their request of course."

Jobs also said it will be interesting to see how aggressively the press tracks the issue and looks at what other players in the industry do.

"Some of them don't do what we do," Jobs said. "That's for sure."

Jobs was joined on the call by Apple executives Phil Schiller and Scott Forstall, and All Things Digital will be posting a more thorough recap of the interview shortly.

Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...

Top Rated Comments

Small White Car Avatar
192 months ago
Apple's attitude about this stuf has always been very positive. I'm totally willing to believe that all this stuff was an oversight since believing that matches what they've said in the past.
Score: 12 Votes (Like | Disagree)
NebulaClash Avatar
192 months ago
We iPhone and 3G iPad owners are plenty upset by this as well.

Well, to be fair, you express hate toward Apple constantly. And given the conspiracy ideas in your signature, you are plenty upset about lots of things in your life. So I would hardly consider you a typical case. Apple could offer free computers tomorrow and you'd instantly post a message expressing your hatred of Apple for doing that.
Score: 9 Votes (Like | Disagree)
LagunaSol Avatar
192 months ago
All the while the real Big Brother, Google, gets surprisingly little scrutiny from the American press.
Score: 6 Votes (Like | Disagree)
NebulaClash Avatar
192 months ago
Apple's attitude about this stuf has always been very positive. I'm totally willing to believe that all this stuff was an oversight since believing that matches what they've said in the past.

Agreed. More often than not, Apple has tried to side with the user's interests. It's good business practice for them since an angry customer is not a good customer. And since their business model depends on people spending hard-earned cash for products, they need to make their users happy.

Wall Street and the marketplace seem to think they are doing an overall good job.
Score: 5 Votes (Like | Disagree)
err404 Avatar
192 months ago
I am not defending Full of Win. I sincerely am not...

Problem is that his information is not factual. It's FUD.
Score: 4 Votes (Like | Disagree)
toddybody Avatar
192 months ago
I'm very glad Steve is feeling well enough to be out and about. God bless
Score: 4 Votes (Like | Disagree)