Apple Tops 2010 Film Product Placement Awards
Branding website
Brandchannel today
announced the results of its annual Brandcameo Product Placement Awards, offering a look at the brands and products featured in the films that topped the U.S. box office in 2010. According to the survey, Apple topped the overall charts with its products appearing in 30% of the top films for the year.
Apple products appeared in 30% of all films that were number one at the US box office in 2010, outstripping product placements by any other single brand. Nike, Chevrolet and Ford all tied for second most, each appearing in 24% of top films. Sony, Dell, Land Rover, and Glock appeared in at least 15% of top films.
Apple-branded products appeared in more than one-third of all number one films at the US box office between 2001 to 2010 (making 112 of the 334 #1 films in America since 2001). That is second only to Ford (144 of 334) and well ahead of third place Coca-Cola (96 of 334).
But while Apple did manage to top the list in 2010, its performance has actually declined over the past few years from a high of nearly 50% in 2008 to 44% in 2009 to 30% in 2010. The report claims that the decline is a result of other computer and electronic brands stepping up their product placement efforts in emulation of Apple's success, with Sony's film studios even going as far as to virtually eliminate Apple products from its films, instead inserting Sony VAIO products whenever possible.
Apple also fared well in Brandchannel's reader survey of the most memorable product placements of 2010, topping the rankings with 25% of respondents citing Apple or one of its products.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
