Old photo of sealed "Apple Confidential" palette from 2005
It should be very clear by now that Apple is launching the new MacBook Pros next Thursday, February 24th. Early part numbers were leaked and we heard confirmation that Thursday is the day.
AppleInsider now reports that resellers are being notified that they will start receiving sealed packages with the new hardware early next week. Resellers are prohibited from opening the packages until further instruction:
More specifically, the Mac maker this weekend began informing some of its larger European resellers that they could expect delivery of sealed product palettes to their brick-and-mortar stores as early as Monday, which coincides with one of ten federal holidays (President's Day) in the United States.
Both OS X Daily and Engadget are reporting that Best Buy's website inadvertently slipped the part numbers into their inventory this weekend:
While BestBuy lists prices alongside the new part numbers, we are certain that these are simply a placeholder prices (matching current MacBook Pro models) entered by Best Buy. Apple has not told resellers the prices of the new machines.
The other wildcard for next week is whether or not Apple plans on unveiling their Light Peak implementation. CNet believes it could happen soon, but isn't certain if it will be implemented in the new MacBook Pros.
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
